unit 4
unit 4
Revision
Items in this lesson
unit 4
Revision
What is “user data”?
a) All the apps you download
b) Information collected about how you use a website or app
c) Passwords stored on your phone
d) A list of your friends
2. Why do platforms want to keep users online as long as possible?
To help users relax
To give users free products
Because advertisers pay for users' attention
To reduce screen time
What is “surveillance capitalism”?
A system where users pay for apps
Companies collecting data to sell ads
A new social media platform
A type of online game
Which company bought Facebook data without user permission?
Tesla
Cambridge Analytica
Spotify
Which of these is an example of engagement data?
Your birthday
The time you spend on a post
Your home address
Your bank details
A “filter bubble” happens when…
You see ads for water filters
You only see opinions you already agree with
You delete your account
You get new followers
What does “spammed” mean?
You get too many ads or messages
You block someone
You post a picture online
You change your password
Which type of data includes your likes, shares, and time spent online?
Personal data
Engagement data
Attitudinal data
Financial data
What negative effects can social media cause?
Memory improvement
Better friendships
Stress and depression
Free vacations
What positive impact does social media have?
Builds businesses and creates connections
Gives everyone free products
Blocks all ads
Guarantees privacy
“The Social Dilemma” shows only the positive side of social media.
true
false
Social media platforms are free because advertisers pay.
true
false
Pinterest shows insights into shoppers’ desires.
true
false
Social media only harms users.
true
false
Algorithms show content similar to what users already liked.
true
false
Name the three types of data collected by social media companies.
What is one example of a “red flag” in a digital footprint?
What is one benefit of social media?
What is meant by “If you’re not paying for a product, you are the product”?
