From Analysis to Investment: Mastering Business Impact on Stock Markets
Unit 1 Exploring business From Analysis to Investment
Lesson duration is: 30 minItems in this lesson
Unit 1 Exploring business From Analysis to Investment
Why business analysis explains stock price movements
At the end of this lesson you will be able to explain stock price movements using key business analysis tools, and make informed investment recommendations.
Why Are We Learning This?
Business analysis isn't just theory. It’s the key to understanding why companies succeed, fail, and why share prices move.
Common Investor Questions
Do you want to invest? Start a company? Become financially independent? Today, we’ll see how analysis answers these ambitions.
Beyond Green and Red
Most see green as good and red as bad in stock markets. Real investors don’t guess—they analyse. Let’s explore how.
What Analysis Tools Matter?
Popular Business Tools
Who Uses These?
Investment analysts, hedge funds, entrepreneurs, CEOs—all use these tools to make decisions.
PESTLE, SWOT, marketing mix, CSR, competitive analysis: not just theory, but practical tools used by top investors.
Looking at Real Companies
When analysing companies like Apple and Tesla, investors focus on more than just the stock price—they study internal and external factors.
Why Do Stock Prices Move?
Expectations shape prices. Market news, industry trends, and analysis of a company’s strengths and weaknesses drive movements.
Linking Events to Analysis
Event Examples
Investor Reactions
• New law = PESTLE • Strong brand = Marketing mix • CSR scandal = Internal analysis
Buy or sell decisions follow from these analyses—structured, not emotional.
Business Shifts: Real Cases
See how companies like Nokia, Amazon, and Netflix have risen or fallen based on environmental and strategic changes.
Your Mission
Analyse your chosen Forbes 2000 company. Use the tools to explain a real stock price movement—not just what happened, but why.
Think Like an Investor
Don’t just describe price movements. Use evidence and structured business analysis to justify your investment opinion.
From Student to Analyst
Would you invest €10,000 in this company?
And in this company
By lessons end, you’ll answer confidently and explain your decision with analysis.
Key Takeaways
Use business tools for informed decisions. Every stock price shift has a reason you can uncover.
Analysis > Guesswork
Next Steps
Explore your chosen company, apply analysis tools, and prepare your investor's perspective presentation.
