Powers of persuasion

• Engels
• Middelbare school
• havo
• Leerjaar 4

Power of Persuasion

how to get people to do what you want them to do...

What do you do when you want to persuade someone to do something?

Are you successful in persuading people to do what you want?

nearly always

sometimes

hardly ever

Ethos

Pathos

Logos

 an appeal to emotion, an attempt to evoke either positive or negative emotional response in the consumer

 an appeal to logic or reason; gives you the evidence and statistics, "straight facts" about the product

an appeal to credibility or character; will try to convince you that the company is more reliable; involves endorsement from reliable experts

Now decide if the following examples are ethos, pathos or logos

A child is shown covered in bug bites after using an inferior bug spray.

1. ethos
2. pathos
3. logos

Sprite Zero is 100% sugar-free.

1. Ethos
2. Pathos
3. Logos

A commercial shows an image of a happy couple riding in a Corvette.

1. Ethos
2. Pathos
3. Logos

Miley Cyrus appears in Oreo advertisements

1. Ethos
2. Pathos
3. Logos

Cardiologists recommend Ecotrin more than any other brand of aspirin.

1. Ethos
2. Pathos
3. Logos

01:27

This commercial is mainly

1. ethos
2. pathos
3. logos

01:19

This commercial is mainly...

1. ethos
2. pathos
3. logos

So....when you think about your commercial....

remember to put in some ethos/pathos/logos