Personal Branding- PD
Your Personal Brand
Items in this lesson
Your Personal Brand
What does ‘personal branding’ mean to you?
Your personal brand is how you present yourself to the world, both in professional and personal contexts. It’s the image, values and reputation that you build over time.
Why is this important?
Your personal brand is important as it can:
Influence career opportunities
Impact your professional relationships
Help you stand out in competitive job markets
'Brand me in three words'
If you were a brand, what three words would describe you?
Why did you choose those words?
Would your friends/family agree?
Share in small groups and discuss any common themes.
'Discovering your Personal Brand'
Strengths – What are you naturally good at?
Values – What is important to you in life and work?
Passions – What excites and motivates you?
Reputation – What do others say about you (ask them)
Goals – What do you want to be known for?
Discuss how these factors shape a personal brand.
What does a professional attitude look like to you?
Punctuality, reliability, and responsibility
Strong work ethic and integrity
Positive and proactive mindset
Adaptability and willingness to learn
Set high personal standards
Stay motivated and committed to your work
Seek feedback and improve continuously
Personal Brand: Professional Attitude
Why do you think social media is part of your personal brand?
Employers/Clients can search your social media before hiring or using your service…
Social media reflects who you are in both professional and personal life…
Personal Brand: Social Media Presence
Personal Brand: Social Media Presence
Use LinkedIn to highlight skills, experiences, and accomplishments.
Keep your Facebook, Instagram, and Twitter profiles professional (or private).
Engage in industry-related conversations on platforms like LinkedIn, Twitter, or relevant forums.
How to use LinkedIn
Digital Footprint Check
Google yourself- what comes up?
Check social media – Is it professional? Is it private?
Let's create an action plan to clean up or enhance your online presence.
Self-Check
Make a list of all your social media accounts.
Clean up
Delete any posts or photos that don’t represent you well.
Adjust privacy settings to control who sees your content.
Update Profiles
Refresh your bio and add a professional photo.
Ensure all information (job, skills) is current.
Create Content
Start sharing posts, articles, or updates relevant to your interests.
Engage with others by liking and commenting on their content.
Personal Brand: Networking and Building Relationships
Networking helps build connections that can open doors to new opportunities.
Building strong relationships enhances your personal brand.
How to Network Effectively:
Attend industry events, webinars, and conferences
Follow up after meetings with personalised messages
Build relationships on LinkedIn, engage with posts, and offer value
Personal Brand: CV
What makes a strong CV?
Clear, concise, and relevant to the job you are applying for
Includes accomplishments, skills, and experience, not just duties
Tailored for the specific position
Choose a clean, professional layout
Ensure it is proof-read, with no spelling or grammar mistakes
Include a personal statement that reflects your career goals
Personal Brand: Cover Letter
Purpose of a cover letter…
To introduce yourself, express interest in the role, and explain why you are a great fit for the role.
Let’s take a look at what Indeed’s tips for a good cover letter: Indeed - Cover Letter
