Lesson 07
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Lesson duration is: 80 minItems in this lesson
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Slide 2 - Slide
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Slide 6 - Slide
What is revolutionary with regard to the research done by the neuroscientists in this video clip?
A
They have combined traditional MRI scanning with automated data processing possibilities.
B
They have designed a neurological MRI scanning machine that can pick up the smallest details.
Slide 7 - Quiz
What does the example of the screwdriver illustrate?
A
how many everyday objects the brain can actually store
B
that an object and its functions form a pattern in the brain
C
that only a few objects are classified identically in the brain
Slide 8 - Quiz
Why do people’s brains process the same concept in different ways?
The variation is explained by a difference in
The variation is explained by a difference in
A
anticipation.
B
experience.
C
intelligence.
Slide 9 - Quiz
What does Gemma, the director of Neurosense, say about the Neuromarketing field?
A
It is gaining ground very quickly.
B
It is only successful in a few countries.
C
It requires major investments.
Slide 10 - Quiz
Why has Neuromarketing been criticised?
A
It is only affordable for large companies.
B
Its methods are employed secretly.
C
Its moral aspects are questionable.
Slide 11 - Quiz
What does Paul mean to illustrate with his example of craving chocolate chip cookies?
A
Eventually machines will know us better than we know ourselves.
B
It is very difficult to determine whether a thought will turn into action.
C
People tend to manipulate their thoughts in order to protect their privacy.
Slide 12 - Quiz
Slide 13 - Slide
Slide 14 - Slide
This presentation,
I will have shown that I ...
I will have shown that I ...
