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Evaluating Campaign Methods: Social Media, Print, TV, and Radio
Evaluating Campaign Methods: Social Media, Print, TV, and Radio
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Evaluating Campaign Methods: Social Media, Print, TV, and Radio
Slide 1 - Slide
Learning Objective
At the end of the lesson, you will understand the advantages and disadvantages of social media, print, TV, and radio in campaigns.
Slide 2 - Slide
What do you already know about different media methods for campaigns?
Slide 3 - Mind map
Introduction to Campaign Methods
Campaigns can use various media: social media, print (posters), TV, and radio. Each has unique benefits and challenges.
Slide 4 - Slide
Social Media: Advantages
Reach a broad audience quickly. Engage with users interactively. Cost-effective.
Slide 5 - Slide
Social Media: Disadvantages
Can spread misinformation. Requires constant engagement. Difficult to control narrative.
Slide 6 - Slide
UK Case Study: Social Media
Brexit campaign used social media extensively. Targeted ads influenced public opinion.
Slide 7 - Slide
Print (Posters): Advantages
Visible in public spaces. Long-lasting. Tangible and direct.
Slide 8 - Slide
Print (Posters): Disadvantages
Limited reach. Costly production. Less engagement.
Slide 9 - Slide
UK Case Study: Print Media
NHS 'Stay Home' COVID posters effectively raised awareness in public spaces.
Slide 10 - Slide
Television Events: Advantages
Massive reach. Emotional impact. Often tied to popular events.
Slide 11 - Slide
Television Events: Disadvantages
Expensive. Short-lived impact. Requires significant planning.
Slide 12 - Slide
UK Case Study: Red Nose Day
Red Nose Day raises millions annually through TV broadcasts. High visibility.
Slide 13 - Slide
Radio Advertising: Advantages
Wide reach. Local targeting. Cost-effective for broad audiences.
Slide 14 - Slide
Radio Advertising: Disadvantages
No visual element. Limited demographic reach. Easily ignored.
Slide 15 - Slide
UK Case Study: Radio Campaigns
BBC campaigns effectively use radio to engage and inform listeners.
Slide 16 - Slide
Evaluating Effectiveness
Consider reach, cost, engagement, and longevity. Each method has unique metrics.
Slide 17 - Slide
Conclusion and Discussion
Which method do you think is most effective? Why?
Slide 18 - Slide
Write down 3 things you learned in this lesson.
Slide 19 - Open question
Write down 2 things you want to know more about.
Slide 20 - Open question
Ask 1 question about something you haven't quite understood yet.
Slide 21 - Open question
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