Slavery Today

• Engels
• Further Education (Key Stage 5)

Goals for today 

Terminology for non-literary texts 

Practise an unseen extract for the EOYT 

Investigating crossovers between text types 

Guided technique analysis planning 

AWL

Advertisment

Appeal 

Biography 

Blog 

Brochure 

Cartoon 

Diagram 

Diary 

Essay 

Encyclopaedia 

Guide Book 

Infographic 

Interview 

Letter 

Magazine article 

Manifesto 

Memoir 

News Article 

Parody 

Pastiche 

Photograph 

Radio Broadcast 

Report 

Review 

Screen Play 

Set of Instructions 

Speech 

Text Book 

Travel Writing 

etc ... 

Which text type do you think this text is? 

Could it be a combination of text types? 

Research the website

• What is the text type? 
  
• Who is the audience? 
  
• What is the purpose? 
  
• What are the conventions of this text type?
  

to argue

to explain 

to evaluate 

to instruct 

to inform 

to analyse 

to entertain

to describe

 to recount

to persuade 

freetheslaves.net

Political cartoon some key terminology 

Caricature – exaggerated portrayal of a person or group for comic or critical effect.

Satire – use of humor, irony, or exaggeration to criticize.

Symbolism – objects or figures representing broader ideas.

Irony – contrast between appearance and reality, often used to highlight hypocrisy.

Exaggeration – overstating features or situations to emphasize a point.

Stereotype – oversimplified representation of a group.

Juxtaposition – placing contrasting elements side by side.

Caption – text accompanying the cartoon, often providing context or punchline.

Speech bubble / Thought bubble – conveys characters’ dialogue or thoughts.

Visual metaphor – image that represents an abstract idea.

Photographic journalism some key terms 

Framing – how the subject is positioned within the photo.

Angle – the perspective from which the photo is taken (e.g., low angle, high angle).

Lighting – use of light and shadow to create mood or focus.

Focus / Depth of field – clarity of the subject vs. background.

Composition – arrangement of visual elements in the frame.

Contextualization – how the image relates to the accompanying text or event.

Emotive appeal – the emotional response the image evokes.

Candid shot – unposed, spontaneous photograph.

Foreground / Background – elements closest/farthest from the viewer.

Contrast – difference in color, light, or subject matter.

Denotation / Connotation – literal vs. implied meaning of visual elements.

Advertisement some key terms 

Target audience – the intended viewers or consumers.

Slogan – catchy phrase used to promote a product or idea.

Logo / Branding – visual identity of a company or product.

Call to action (CTA) – directive encouraging immediate response (e.g., “Buy now!”).

Ethos / Pathos / Logos – appeals to credibility, emotion, and logic.

Color psychology – use of color to evoke specific feelings or associations.

Typography – font style and size used to convey tone or emphasis.

Product placement – strategic positioning of the product in the ad.

Lifestyle association – linking the product to a desirable way of life.

Visual hierarchy – arrangement of elements to guide viewer’s attention.

Persuasive techniques – repetition, rhetorical questions, testimonials, etc.

Opinion column some key terms 

Thesis statement – central argument or position.

Tone – the writer’s attitude (e.g., critical, sarcastic, passionate).

Register – level of formality in language.

Rhetorical devices – techniques like repetition, parallelism, rhetorical questions.

Anecdote – short personal story used to illustrate a point.

Allusion – reference to well-known events, texts, or figures.

Counterargument – addressing and refuting opposing views.

Diction – word choice and its effect on tone and meaning.

Syntax – sentence structure and variation.

Bias – the author’s subjective stance or perspective.

Evidence / Examples – support for claims, often drawn from current events or statistics.

Appeal

Opinion column

Appeal

Advertisement

Appeal

Photographic journalism 

Appeal

Political cartoon 

MB files 

In the paper 1 folder, find and download the planning sheet for paper 1. 

Using the technical language that you generated on your Venn diagram, complete that planning document.