Unique Selling Points > AIDA

• Engels
• MBO
• Studiejaar 2

Present simple / continuous

01:28

How do sellers usually catch the attention of customers?

01:57

Why is the AIDA funnel, shown in the video, narrow at the bottom?

04:28

What is important when you want customers to take action and buy your product?

What does the acronym AIDA stand for?

What increases the desire to buy a certain product?

1. Emotions
2. Good customer reviews
3. Being hungry
4. 

How does GYMSHARK catch people's attention?

1. Commercials on television
2. Online advertisements
3. Online ads and a lot of followers on social media
4. by using flashing colours

How does GYMSHARK make sure to peak people's interest and make them desire to become a member?

1. By using fit influencers
2. By sending out texts
3. By offering a free trial period of a month

How will you sell this product:
a new type of bread

The end!
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