Market research - task A prep

• BTEC
• MBO
• Studiejaar 4

Market research- week 49

We will:

1. Prepare for task A - test

2. Read pages 260 - 263 & take notes

3. Read pages 265 - 276 & take notes

Let's look at the main points

Read pages 260 - 263 & take notes

Chapter 4. Interpreting findings

It is important to be able to present all your data in the right manner to your company/organisation and your teachers.

There are a number of ways of calculating averages;

THE MEAN

THE RANGE

THE MEDIAN

THE MODE

What does inter-quartile range mean?

When do we use a scatter diagram?

A trend is ....

1. a random set of answers
2. fashionable
3. a pattern that appears in a set of figures

Read 4.2 carefully and take notes

Upload a photo that depicts a pictogram

This is a bar chart

Upload a photo that depicts a pie chart

these are frequency curves

upload a photo of a line graph here

How you interpret the results of your research is very important. Before writing up your main findings, you should first set them out in a rough draft. Write down your research OBJECTIVES and then list the research methods you used. What do you consider to be the most significant result? Then you provide the evidence that supports these results.

Read 4.4 Limitations of research

Take note of things like;

* excess of information

*  reliability of sample

* bias

* subjectivity

Homework: please study for your test (task A).

pages 238 - 256