Menus

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• ICT
• Primary Education

Menus

Learning objective - to apply menu layout style and format for audience appeal

What is the purpose of a menu?

Purpose of a menu

•To display the food that is on offer in the restaurant 

•To inform customers of choice of cuisine

•To section starters, main course, desserts

•To present brief description of the food

•To explain allergens in food

•To price the food

Content

• Clear Visual Hierarchy

• Readable typography (font, spacing, style)

• Consistency

• Appropriate images (illustrations, photographs in moderation)

• Branding (Name of food outlet)

• Prices – no columns as this fosters comparison

• Descriptions – appealing – usually ingredients or style of cooking

Content

❌ Mixing contents

❌ Having too many items in one section

❌ No visual hierarchy (everything looks the same)

❌ No featured section for specials or bestsellers

❌ Overly complicated descriptions

Which menu appeals to you?

A

Number 1 - Breakfast Menu

B

Number 2 - Restaurant Inc

C

Number 3 - Menus

D

Number 4 - Takeout menu

One thing I like about this menu

One thing I dislike about this menu?

How would you improve this menu

Would you use a contrasting background in your menu?

1

Yes I would

2

No I would never do that!

6 parts to a Menu

• Branding

• Appropriate Image

• Consistent readable font and descriptions

• Contact

• Clear Pricing

• Visual hierarchy

Which of the following parts would you consider to be the most important?

A

Hierarchy

B

Consistent Readable Fonts

C

Appropriate Images

D

Branding

Name the parts

Branding

Reflective Image(s)

Different coloured text

Appropriate Image(s)

Visual Hierarchy

Distinctive font(s)

Contact Information

Centre aligned

Practical

Learning objective: Students will apply Word skills to create a menu following standard convention.

What should you carry through from your logo?

Layout and composition have the following components

Components

Not Components

Eye Catching

Proximity

Alignment

Consistency

Repetition

Contrast

White space

Hierarchy

Emphasis

Newsletter Rules

Create a check list of dos and don'ts for newsletter design