2.3 Purpose research + sampling methods +surveys

• Market research
• MBO
• Studiejaar 3

week 49

Purpose of research

SAMPLING METHODS

SURVEYS

When you do your research, you may find that you wish you had done something differently. It is good to identify weaknesses in your research methods. What would you do better if you were to start the research again?

It is important to be clear about what you are researching. 

Let's look at the typical research objectives....

                                      ==>

List the 13 typical research objectives

What is YOUR research objective? please post a photo that depicts your research objective.

Read 3.1 and make notes

What are the 10 kinds of sampling?
write them in bullet points below

READ 3.2 Questionnaires

pages 259 => 263

Questionnaires

What are some of
your questions?

Questionnaires are.....

A response rate is...

1. The total number of surveys that were sent.
2. when all respondents have answered correctly
3. the speed at which people respond
4. the percentage of reponses to the questionnaires sent out

A survey is a ....

1. structured set of questions that people answer
2. research tool that is used to find out general view
3. biased
4. unbiased

The objectives of carrying out a market research survey are to find out answers to questions about:

1. what
2. where
3. when
4. how

Homework: Do the Case Study: Removing tattoos (page 255). Please hand this in via Moodle-week 4-Tattoos case study-USE YOUR FIRST & LAST NAME