Week 4 - Cultural Tourism, Sustainability and KPIs

• Tourism
• Foundation Degree

Inbound and Domestic Tourism 

Week 4 

Recap over week 3

NITA

Development report - submission 

Cultural tourism

Culture and tourism have always been inextricably linked. Cultural sights, attractions and events provide an important motivation for travel, and travel in itself generates culture. But it is only in recent decades that the link between culture and tourism has been more explicitly identified as a specific form of consumption: cultural tourism.

(Richards, 2018)

What makes up culture?

Rewriting our story - podcast 

Group work 

Derry/Londonderry - Michael, Daniel, Auguste

Antrim - Autumn, Patryk, Noel 

Tyrone - Kate, Lewis, Katie, Jessica

Fermanagh - Freya, Anthony 

Armagh - Estella, Jordan, Carrie 

Down - Lauren, Becky, Katherine

UNESCO 

United Nations Educational, Scientific and Cultural Organization

- Protected sites are known as 'The Memories of the World'

whc.unesco.org

World Heritage List 

What do you think the unintended consequences are?

Sustainable Tourism practices 

"Tourism that takes full account of its current and future economic, social and environmental impacts, addressing the needs of visitors, the industry, the environment and host communities"

(Untourism, 2025)

Strategies / toolkits from NI 

https://www.tourismni.com/sustainability-toolkit/sustainability-toolkit/

Case Studies 

https://www.tourismni.com/leanergreener/

Dalata Hotels - 

Erne Water Taxi - 

Larchfield Estate - 

The Boatyard Distillery - 

The Salthouse Hotel - 

Monitoring and evaluation of your strategy 

Propose key performance indictors (KPIs) to measure the success of your strategy as well as a plan for ongoing evaluation. 

Methods to monitor and evaluate 

How will you check if you development strategy is working?

Examples from Tourism NI 

tourismni.com

Draft strategy