Unit 19 - Week 3

• Marketing & Communicatie
• MBO
• Studiejaar 3

Unit 19 - Week 3

The availability of computers, software and network connections needed to produce a product and bring it to market

1. Access to physical resources
2. Selection Criteria
3. Availability of IT
4. Value Proposition

A description of how a firm makes money from the sale of a product

1. Cost Structure
2. Revenue streams
3. Channels
4. New markets

Group of customers that a business has not sold to before

1. New market
2. Target market
3. Emerging markets
4. Niche market

The limitations of the outcome that result from having finite time available

1. Revenue streams
2. Financial contraints
3. Key partners
4. Time contraints

Key words that come to mind when you think of a start up

The impact that groups affected by a business can have on the actions of the business

1. Cost of changes
2. Stakeholder influences
3. Uncertainty
4. Environmental influences

The creative process used to identify potential new products, processes or improvements to existing.

Work on your assigned part of the Business Model Canvas for AirBnB (10 minutes) and presennt you outcome (10 minutes)