Grade 10_Business Studies_Target Market

• Business Studies
• Secondary Education

and Segmentation

Wednesday, 6th of September 2023

Monday, 6th of October 2025

1. To be able to identify target markets.
2. To identify the two types of market segmentation.
3. To identify the needs and wants of different markets. 

Starter Activity

1. A business uses ___________ (garmetink) to communicate with its __________ (toumcres). 

2. It helps a business _______(difn) out information about customers and what they _______ (tawn) in a product. 

draw a dress

Rolex income

Starter Activity

1. A business uses ___________ to communicate with its __________. 

2. It helps a business _______ out information about customers and what they _________ in a product. 

draw a dress

Rolex income

draw a dress

Rolex income

A business must think about who is going to buy the product. This is called ___________.

1. target market
2. services
3. production

A computer games, sneakers and junk food business. Who is their target market?

                     

                    Who are Caffe Nero's target market? 

Who are Caffe Nero's target market?

Caffe Nero's target market are...

Businesses divide people into groups to make and sell products specially for the groups.
This divide is called ____________.

1. target market
2. production
3. segmentation
4. services

There are two ways to segment (divide) a market. Through __________________ and _______________ segmentation.

1. sellers, customers
2. industrial, consumer
3. demographic, geographic
4. -

geographic

demographic

1. demographic
2. geographic

1. demographic
2. geographic
3. -
4. -

1. demographic
2. geographic
3. -
4. -

1. demographic
2. geographic
3. -
4. -

1. demographic
2. geographic
3. -
4. -

Complete the LMS activity below. 

I mastered today's lesson!

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