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Grade 10_Business Studies_Target Market
and Segmentation
Wednesday, 6th of September 2023
Thursday, 7th of September 2023
1 / 33
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Slide 1:
Slide
Business Studies
Secondary Education
This lesson contains
33 slides
, with
interactive quizzes
and
text slides
.
Lesson duration is:
50 min
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Items in this lesson
and Segmentation
Wednesday, 6th of September 2023
Thursday, 7th of September 2023
Slide 1 - Slide
Slide 2 - Slide
To review target market.
To identify the two types of market segmentation.
To identify the needs and wants of different markets.
Slide 3 - Slide
Slide 4 - Slide
It is important to think of who is going to buy the product. This is called ___________.
timer
0:30
A
target market
B
services
C
production
Slide 5 - Quiz
Slide 6 - Slide
A computer games, trainers and junk food business. Who is their target market?
timer
0:30
Slide 7 - Open question
Slide 8 - Slide
Slide 9 - Slide
Who are Starbucks' target market?
timer
1:00
Slide 10 - Open question
Slide 11 - Slide
Slide 12 - Slide
Businesses divide people into groups to make and sell products that different groups will buy. This is called ____________.
timer
0:30
A
target market
B
production
C
segmentation
D
needs and wants
Slide 13 - Quiz
Slide 14 - Slide
Slide 15 - Slide
There are two ways to segment (divide) a market. Through __________________ and _______________ segmentation.
timer
0:30
A
sellers, customers
B
industrial, consumer
C
geographic, demographic
D
-
Slide 16 - Quiz
geographic
demographic
Slide 17 - Slide
Demographic or geographic segmentation?
A
demographic
B
geographic
Slide 18 - Quiz
Demographic or geographic segmentation?
A
demographic
B
geographic
Slide 19 - Quiz
Demographic or geographic segmentation?
A
demographic
B
geographic
Slide 20 - Quiz
Slide 21 - Slide
timer
0:30
A
demographic
B
geographic
Slide 22 - Quiz
Slide 23 - Slide
timer
0:30
A
demographic
B
geographic
C
-
D
-
Slide 24 - Quiz
Slide 25 - Slide
timer
0:30
A
demographic
B
geographic
C
-
D
-
Slide 26 - Quiz
Slide 27 - Slide
timer
0:30
A
demographic
B
geographic
C
-
D
-
Slide 28 - Quiz
Slide 29 - Slide
timer
0:30
A
demographic
B
geographic
C
-
D
-
Slide 30 - Quiz
Complete the LMS activity below.
Slide 31 - Slide
I mastered today's lesson!
😒
🙁
😐
🙂
😃
Slide 32 - Poll
Slide 33 - Slide
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