Grade 10_Business Studies_Target Market

and Segmentation
Wednesday, 6th of September 2023
Thursday, 7th of September 2023
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Slide 1: Slide
Business StudiesSecondary Education

This lesson contains 33 slides, with interactive quizzes and text slides.

time-iconLesson duration is: 50 min

Items in this lesson

and Segmentation
Wednesday, 6th of September 2023
Thursday, 7th of September 2023

Slide 1 - Slide

Slide 2 - Slide

  1. To review target market.
  2. To identify the two types of market segmentation.
  3. To identify the needs and wants of different markets. 

Slide 3 - Slide

Slide 4 - Slide

It is important to think of who is going to buy the product. This is called ___________.
timer
0:30
A
target market
B
services
C
production

Slide 5 - Quiz

Slide 6 - Slide

A computer games, trainers and junk food business. Who is their target market?
timer
0:30

Slide 7 - Open question

Slide 8 - Slide

Slide 9 - Slide

Who are Starbucks' target market?
timer
1:00

Slide 10 - Open question

Slide 11 - Slide

Slide 12 - Slide

Businesses divide people into groups to make and sell products that different groups will buy. This is called ____________.

timer
0:30
A
target market
B
production
C
segmentation
D
needs and wants

Slide 13 - Quiz

Slide 14 - Slide

Slide 15 - Slide

There are two ways to segment (divide) a market. Through __________________ and _______________ segmentation.
timer
0:30
A
sellers, customers
B
industrial, consumer
C
geographic, demographic
D
-

Slide 16 - Quiz

geographic
demographic

Slide 17 - Slide

Demographic or geographic segmentation?
A
demographic
B
geographic

Slide 18 - Quiz

Demographic or geographic segmentation?
A
demographic
B
geographic

Slide 19 - Quiz

Demographic or geographic segmentation?
A
demographic
B
geographic

Slide 20 - Quiz

Slide 21 - Slide


timer
0:30
A
demographic
B
geographic

Slide 22 - Quiz

Slide 23 - Slide


timer
0:30
A
demographic
B
geographic
C
-
D
-

Slide 24 - Quiz

Slide 25 - Slide


timer
0:30
A
demographic
B
geographic
C
-
D
-

Slide 26 - Quiz

Slide 27 - Slide


timer
0:30
A
demographic
B
geographic
C
-
D
-

Slide 28 - Quiz

Slide 29 - Slide


timer
0:30
A
demographic
B
geographic
C
-
D
-

Slide 30 - Quiz

Complete the LMS activity below. 

Slide 31 - Slide

I mastered today's lesson!
😒🙁😐🙂😃

Slide 32 - Poll

Slide 33 - Slide