Grade 10_Business Studies_Target Market

and Segmentation
Wednesday, 6th of September 2023
Wednesday, 10th of September 2025
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Slide 1: Slide
Business StudiesSecondary Education

This lesson contains 31 slides, with interactive quizzes and text slides.

time-iconLesson duration is: 50 min

Items in this lesson

and Segmentation
Wednesday, 6th of September 2023
Wednesday, 10th of September 2025

Slide 1 - Slide

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Slide 2 - Slide

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  1. To be able to identify target markets.
  2. To identify the two types of market segmentation.
  3. To identify the needs and wants of different markets. 

Slide 3 - Slide

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Slide 4 - Slide

draw a dress

Rolex income





Slide 5 - Slide

draw a dress

Rolex income





A business must think about who is going to buy the product. This is called ___________.
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0:30
A
target market
B
services
C
production

Slide 6 - Quiz

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Slide 7 - Slide

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A computer games, sneakers and junk food business. Who is their target market?
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0:30

Slide 8 - Open question

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Slide 9 - Slide

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                    Who are Caffe Nero's target market? 

Slide 10 - Slide

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Who are Caffe Nero's target market?
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1:00

Slide 11 - Open question

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Caffe Nero's target market are...

Slide 12 - Slide

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Slide 13 - Slide

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Businesses divide people into groups to make and sell products specially for the groups.
This divide is called ____________.

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0:30
A
target market
B
production
C
segmentation
D
services

Slide 14 - Quiz

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Slide 15 - Slide

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Slide 16 - Slide

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There are two ways to segment (divide) a market. Through __________________ and _______________ segmentation.
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0:30
A
sellers, customers
B
industrial, consumer
C
demographic, geographic
D
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Slide 17 - Quiz

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geographic
demographic

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0:30
A
demographic
B
geographic

Slide 20 - Quiz

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0:30
A
demographic
B
geographic
C
-
D
-

Slide 22 - Quiz

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Slide 23 - Slide

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0:30
A
demographic
B
geographic
C
-
D
-

Slide 24 - Quiz

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Slide 25 - Slide

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0:30
A
demographic
B
geographic
C
-
D
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Slide 26 - Quiz

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Slide 27 - Slide

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0:30
A
demographic
B
geographic
C
-
D
-

Slide 28 - Quiz

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Complete the LMS activity below. 

Slide 29 - Slide

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I mastered today's lesson!
😒🙁😐🙂😃

Slide 30 - Poll

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Slide 31 - Slide

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