The Skinner Box Experiment
After some time, number of bar pressing would dramatically increase and remain high until the rat’s tummy was full.
The Skinner Box led to the principle of reinforcement, which states that the likelihood of occurrence of something depends on the consequences of behaviour.
In fact, reinforcement theory identifies when individuals are rewarded for a specific behaviour, the likelihood of occurrence of this behaviour will increase.
However as part of Skinner's theory it is important to consider if certain behaviours are not reinforced, they are less likely to be reiterated.