Vocabulary in use- chapters 15 and 16

Vocabulary in use- chapters 15 and 16
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Slide 1: Slide
EnglishHoger onderwijs

This lesson contains 9 slides, with interactive quizzes and text slides.

Items in this lesson

Vocabulary in use- chapters 15 and 16

Slide 1 - Slide

Whereas a product is ....., a service is .....
A
tangible-intangible
B
tangible-tangible
C
intangible-tangible
D
intangible-intangible

Slide 2 - Quiz

A ..... came to the office but I did not like his...
A
sales force- sales pitch
B
sales force- argument
C
salesperson-sales pitch
D
salesperson-argument

Slide 3 - Quiz

Define "service levels"
A
services in groups that are sold together
B
the sum of the value of the individual services in the bundle
C
differently priced levels of service at different quality levels
D
what the consumer actually receives

Slide 4 - Quiz

the flagship brand
A
a high-quality brand
B
the brand for which a business is best known
C
the best-selling brand in a particular market
D
a brand that is made exclusively for the retailer that sells it

Slide 5 - Quiz

Describe the difference between brand vision and brand promise

Slide 6 - Open question

Describe the difference between brand essence and brand image

Slide 7 - Open question

Give adjectives that can describe a brand's image

Slide 8 - Open question

Slide 9 - Slide