Vocabulary in use- chapters 15 and 16

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Vocabulary in use- chapters 15 and 16

Whereas a product is ....., a service is .....

1. tangible-intangible
2. tangible-tangible
3. intangible-tangible
4. intangible-intangible

A ..... came to the office but I did not like his...

1. sales force- sales pitch
2. sales force- argument
3. salesperson-sales pitch
4. salesperson-argument

Define "service levels"

1. services in groups that are sold together
2. the sum of the value of the individual services in the bundle
3. differently priced levels of service at different quality levels
4. what the consumer actually receives

the flagship brand

1. a high-quality brand
2. the brand for which a business is best known
3. the best-selling brand in a particular market
4. a brand that is made exclusively for the retailer that sells it

Describe the difference between brand vision and brand promise

Describe the difference between brand essence and brand image

Give adjectives that can describe a brand's image