LAA revision

LAA revision
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Slide 1: Tekstslide
BusinessUpper Secondary (Key Stage 4)BTEC

In deze les zitten 26 slides, met interactieve quizzen en tekstslide.

Onderdelen in deze les

LAA revision

Slide 1 - Tekstslide

What type of
marketing is this?

Slide 2 - Open vraag

Which of these is not a type of advertising?
A
Television
B
Radio
C
Posters
D
Letter

Slide 3 - Quizvraag

Which of these are not demogragic
A
Gender
B
Location
C
Religion
D
Age

Slide 4 - Quizvraag

Define the term segmentation?

Slide 5 - Open vraag

Which of these is the third stage in the product life cycle?
A
Decline
B
Growth
C
Introduction
D
Maturity

Slide 6 - Quizvraag

Which of these is not a pricing strategy?
A
Penetration
B
Premium
C
Cost percentage
D
Competitive

Slide 7 - Quizvraag

What are the 4P's?

Slide 8 - Woordweb

What is meant by the term medium?

Slide 9 - Open vraag

What is revenue?
A
Money the business has
B
Money coming into the business from sales
C
Money the business has after costs are deducted
D
Money the business owes to others

Slide 10 - Quizvraag

What is net profit?
A
Money after all expenses are deducted
B
Profit the business makes after cost of sales
C
Money the business gets from sales
D
Money the business spends

Slide 11 - Quizvraag

What is penetration pricing?
A
When you set the price high and reduce it later
B
When you set the price low and increase it later
C
When you set the price high
D
When you set the price similar to the competition

Slide 12 - Quizvraag

What are the 2 markets you can trade in?

Slide 13 - Open vraag

A mass market is when....

Slide 14 - Open vraag

A niche market is....

Slide 15 - Open vraag

Advertising
Public relations
Direct marketing
Promotion

Slide 16 - Sleepvraag

Give an example of a short distribution chain

Slide 17 - Open vraag

Jenny has opened a local bakery who makes low cost fresh baked goods, how has she segmented the market?
A
Location
B
Location and income
C
Income
D
Age

Slide 18 - Quizvraag

Psychographic segmentation is segmentation based on...
A
Age, religion, income and gender
B
How often you buy a product or service
C
Lifestyle, values, beliefs and activities
D
Where you live

Slide 19 - Quizvraag

Behavioural segmentation is.....
A
how often you buy, use and loyalty to a product or service
B
The shops you choose to go and buy from
C
What day you go shopping on
D
how you use a product at home

Slide 20 - Quizvraag

The calculation for breakeven is
A
variable costs/(fixed costs-selling price)
B
Selling price/(fixed costs-variable costs)
C
Variable costs/fixed costs
D
Fixed costs/(Selling price - variable costs)

Slide 21 - Quizvraag

Select one example of a start up cost?
A
Salary
B
Till
C
Utilities
D
Rent

Slide 22 - Quizvraag

Which of the following is not a variable cost for a sandwich shop
A
Bread
B
Butter
C
Rent
D
Salad

Slide 23 - Quizvraag

A fixed cost is...
A
Something that changes every month
B
Something that stays the same every month
C
Something that you pay once
D
Something that is linked to the product

Slide 24 - Quizvraag

I make jumpers, per jumper: the wool is £5.00, buttons are £2.00 and ribbon is £0.50. My rent is £50 per week.
What are the variable costs per jumper
A
£7.00
B
£57.50
C
£5.00
D
£7.50

Slide 25 - Quizvraag

If my variable costs per jumper is £7.50 what is my cost of sales if I sell 10 jumpers?
A
£17.70
B
£7.50
C
£75.00
D
£0.00

Slide 26 - Quizvraag