Advertisement analysis essay feedback

• Engels
• Upper Secondary (Key Stage 4)
• GCSE

Today's objectives 

Reconsidering persuasive techniques used in the print advertisement 

Understanding the benchmark we are working towards 

Understanding some expectations for BPs

Trying to implement that understanding and reflecting on your own work 

Onomatopoeia 

Font

Punctuation - exclamation marks, full stops 

Formatting - size, capitalisation 

Colour - saturation and gradient

Image 

Tagline

Register -formality/ informality/ colloquiality

Humour 

Semantic field - food 

Imagery - gustatory 

alliteration 

Imagery - auditory  

Power of three 

sentence length, enjambment 

Thesis statement 

Through the skilful use of textual stylistic choices, colour and imagery, the advertising agency De Vries Global establishes a personality for their product, engenders a relationship with the audience and holds attention to persuade and entertain their target audience. 

The advertising agency, De Vries Global, developed a specific personality for their “3-minute miracle deep colour treatment” that references stereotypes of Australian temperament. Subsequently, this relationship between the advertisement and the reader is employed to entertain and persuade the audience to buy the product or feel positive towards the product. In the copy the register is consistently informal and colloquial. The initial line of the copy uses the power of three to introduce three onomatopoeic words that are highlighted through three dynamic exclamation marks. These vigorous words, “Bam! Pow! Kaboom!”, pull attention to the advertisement and establish the humorous, enthusiastic, playful and jokey voice of the copy. Moreover, the text establishes a dialogue which engages the reader. These three initial words are then juxtaposed with three onomatopoeic words, “Sigh. Whimper. Yawn.” that sit in humorous opposition with the opening line. Full stops aid this opposition and focus the reader on what is not expected from their coloured hair. Consequently, the imperatives, “Live life in colour.” and, “keep it that way.” demand action from the reader and encourage the reader to engage further with the advertisement. The copy closes with a jokey ironic tone, “Or, to use the correct technical language,” and mirrors the stylistic techniques used in the first line, “zing, oomph, zowie and ker-pow.” Therefore, establishing a light-hearted, joyful personality for this product which engages and entertains the reader whilst conveying the unique selling points.

The advertising agency, De Vries Global, developed a specific personality for their “3-minute miracle deep colour treatment” that references stereotypes of Australian temperament. Subsequently, this relationship between the advertisement and the reader is employed to entertain and persuade the audience to buy the product or feel positive towards the product. In the copy the register is consistently informal and colloquial. The initial line of the copy uses the power of three to introduce three onomatopoeic words that are highlighted through three dynamic exclamation marks. These vigorous words, “Bam! Pow! Kaboom!”, pull attention to the advertisement and establish the humorous, enthusiastic, playful and jokey voice of the copy. Moreover, the text establishes a dialogue which engages the reader. These three initial words are then juxtaposed with three onomatopoeic words, “Sigh. Whimper. Yawn.” that sit in humorous opposition with the opening line. Full stops aid this opposition and focus the reader on what is not expected from their coloured hair. Consequently, the imperatives, “Live life in colour.” and, “keep it that way.” demand action from the reader and encourage the reader to engage further with the advertisement. The copy closes with a jokey ironic tone, “Or, to use the correct technical language,” and mirrors the stylistic techniques used in the first line, “zing, oomph, zowie and ker-pow.” Therefore, establishing a light-hearted, joyful personality for this product which engages and entertains the reader whilst conveying the unique selling points. 

Through the skilful use of textual stylistic choices, colour and imagery, the advertising agency De Vries Global establishes a personality for their product, engenders a relationship with the audience and holds attention to persuade and entertain their target audience. 

The advertising agency, De Vries Global, developed a specific personality for their “3-minute miracle deep colour treatment” that references stereotypes of Australian temperament. Subsequently, this relationship between the advertisement and the reader is employed to entertain and persuade the audience to buy the product or feel positive towards the product. In the copy the register is consistently informal and colloquial. The initial line of the copy uses the power of three to introduce three onomatopoeic words that are highlighted through three dynamic exclamation marks. These vigorous words, “Bam! Pow! Kaboom!”, pull attention to the advertisement and establish the humorous, enthusiastic, playful and jokey voice of the copy. Moreover, the text establishes a dialogue which engages the reader. These three initial words are then juxtaposed with three onomatopoeic words, “Sigh. Whimper. Yawn.” that sit in humorous opposition with the opening line. Full stops aid this opposition and focus the reader on what is not expected from their coloured hair. Consequently, the imperatives, “Live life in colour.” and, “keep it that way.” demand action from the reader and encourage the reader to engage further with the advertisement. The copy closes with a jokey ironic tone, “Or, to use the correct technical language,” and mirrors the stylistic techniques used in the first line, “zing, oomph, zowie and ker-pow.” Therefore, establishing a light-hearted, joyful personality for this product which engages and entertains the reader whilst conveying the unique selling points. 

Through the skilful use of textual stylistic choices, colour and imagery, the advertising agency De Vries Global establishes a personality for their product, engenders a relationship with the audience and holds attention to persuade and entertain their target audience. 

Moreover, colour and typography are implemented to trigger and hold the reader’s attention, and increase the probability that the reader will buy the product in the future. Purple, orange and yellow are the three colours implemented in the advertisement. These are the colours on the product, and remind the audience of what they should look for on a crowded pharmacy’s shelf. The background is light yellow generating connotations to sunlight and warmth. These connotations link to the copy’s established connection to Australia and a light-hearted view on life. Furthermore, the background image shows the “Quandong”, “an Australian Wild Peach” which focusses attention on the unique ingredient used in this product. The copy is printed in a gradient form purple on the left to orange on the right. This gradient pulls the eye towards the end of the line and encourages engagement with the text. The typography is varied. The formatting emphasizes the humour of the message by placing the onomatopoeic words in a larger point size and the names of the unique ingredient and the product in a comparable size. This allows the reader to skim over the copy and understand the main message without reading the complete text, thus increasing the chance of persuading the reader to buy the product. 

Through the skilful use of textual stylistic choices, colour and imagery, the advertising agency De Vries Global establishes a personality for their product, engenders a relationship with the audience and holds attention to persuade and entertain their target audience. 

How has the author used evidence in this paragraph when quotes were not available? 

Body paragraph practise 

Write a body paragraph using analysis on gustatory imagery, semantic field and the tagline and logo for the product focusing on persuasion through personality, relationship and attention holding. 

• Topic sentence focuses on (one of) the big ideas. 
  
• Arguments are linked through linking words and phrases
  
• evidence is given
  
• relationship between advertisement and reader is discussed (effect on the reader) 
  

This demonstrates

conveys 

Suggesting

This indicates

this articulates 

this illustrates 

Revealing/this reveals 

This implies

This portrays

this depicts 

This signifies 

Presenting

Confirming

This establishes

This proves

Supporting

This points to

This highlights

this evokes 

explores 

Instead of this shows ...

The author uses ...

Lots of different ...

This shows me that ...

This means that ...

The people reading the poem feel...

Like when ...

Also, the author uses ...

The poem is about love ...

The good use of ...

by using ...

Your own three examples 

1. 

2.

3.

The author employs ...

A variety of...

This suggests to the reader that ...

This reveals that ...

This evokes a feeling of  ... in the reader

For example...

In addition, the author uses ...

The poem deals with the theme of ...

The effective use of ...

Through the use of ...

Verb + preposition = phrasal verb 

They are consistently informal 

If you can replace them with a single verb, your writing will become more formal and academic. 

Employ what you have learnt 

Annotate this advertisement for all the textual and visual techniques that you can find. 

Write a thesis statement for this advertisement. 

Use the information you have received in this lesson.