Inbound and Domestic Tourism - Week 2

• Tourism
• Foundation Degree

Inbound and Domestic Tourism 

Vlog?

Week 2 - Data and Markets 

www.linkedin.com

Incentive Travel 

Data

Trends 

Group activity

Noctourism 

Tech-free 

Sustainability 

AI powered planning 

Slow travel 

Culinary Adventures

www.tourismni.com

www.tourismni.com

Use for travel preferences 

Recent developments 

Belfast City Airport development 

Growth and City Deals 

Festivals 

Focus on seasonality 

Key markets 

Demographics 

Psychographics 

Travel preferences 

Travel Preferences 

Access?

assets.tourismireland.com

Tourism Ireland SOAR 

www.tourismireland.com

www.nisra.gov.uk

Tourism NI 

Domestic Strategy 

https://www.tourismni.com/business-guidance/sector/accommodation/accommodation-trends-and-opportunities/ni-market/

Your strategy should address both inbound and domestic tourism to maximise economic and cultural benefit.

1. Conduct a situational analysis of the current state of Ireland’s tourism industry. Examine statistical data, trends and recent developments in both inbound and domestic tourism.

2. Identify and profile the key target markets for inbound and domestic tourism. Consider demographics, psychographics and travel preferences.

Develop a strategy that addresses the following;

3. Marketing and promotion – propose a strategy for promoting Ireland as a destination for inbound and domestic tourists

4. Infrastructure and Accessibility – suggest improvements in transportation, accommodation and tourist facilities

5. Cultural and Sustainable Tourism – recommend initiatives to promote cultural experiences and sustainable tourism practices

o Monitoring and Evaluation – propose key performance indictors (KPIs) to measure the success of your strategy as well as a plan for ongoing evaluation.

Time to work on points 3 and 4 of report 

Are you happy with the requirements for IDT?

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