The Power of Mascots: Unleashing the Basics of Brand Marketing

The Power of Mascots: Unleashing the Basics of Brand Marketing

Learning Objective

At the end of the lesson, you will have a solid understanding of the basics of brand marketing and the importance of using mascots in building a strong brand.

Introduce the learning objective to the students. Explain that by the end of the lesson, they will have a good grasp of brand marketing and the role of mascots.

What do you already know about brand marketing and the use of mascots?

Slide 1: Introduction

Brand Marketing: Basics and Beyond

Start the presentation with an engaging title slide. Briefly introduce the topic of brand marketing and mention the focus on mascots.

Slide 2: What is Brand Marketing?

Brand marketing is the process of creating and promoting a unique image, message, and identity for a product or company.

Define brand marketing and emphasize its importance in creating a distinct identity for products and companies.

Slide 3: Key Elements of Brand Marketing

1. Brand Identity
2. Brand Image
3. Brand Message
4. Brand Personality

Highlight the key elements of brand marketing: brand identity, brand image, brand message, and brand personality.

Slide 4: The Power of Mascots

Mascots are memorable characters or symbols associated with a brand that help create a strong emotional connection with the target audience.

Explain the concept of mascots and their significance in building a strong emotional connection with the target audience.

Slide 5: Benefits of Using Mascots

1. Enhance brand recognition
2. Create a positive brand image
3. Foster brand loyalty
4. Increase audience engagement

Discuss the benefits of using mascots, including enhancing brand recognition, creating a positive brand image, fostering brand loyalty, and increasing audience engagement.

Slide 6: Examples of Successful Mascots

1. Mickey Mouse (Disney)
2. Ronald McDonald (McDonald's)
3. Tony the Tiger (Kellogg's)

Share examples of successful mascots like Mickey Mouse, Ronald McDonald, and Tony the Tiger to illustrate the impact mascots can have on brand marketing.

Slide 7: Designing an Effective Mascot

1. Reflect brand values
2. Appeal to target audience
3. Be memorable and unique

Explain the key considerations in designing an effective mascot, such as reflecting brand values, appealing to the target audience, and being memorable and unique.

Slide 8: Conclusion

Mascots play a crucial role in brand marketing by creating a lasting impression, fostering connections, and strengthening brand identity.

Summarize the main points covered in the presentation and emphasize the significance of mascots in brand marketing.

Write down 3 things you learned in this lesson.

Have students enter three things they learned in this lesson. With this they can indicate their own learning efficiency of this lesson.

Write down 2 things you want to know more about.

Here, students enter two things they would like to know more about. This not only increases involvement, but also gives them more ownership.

Ask 1 question about something you haven't quite understood yet.

The students indicate here (in question form) with which part of the material they still have difficulty. For the teacher, this not only provides insight into the extent to which the students understand/master the material, but also a good starting point for the next lesson.