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Unit 18: Lesson 1 week 1
Welcome to lesson 1 of unit 18
1 / 41
volgende
Slide 1:
Tekstslide
Retail
MBO
Studiejaar 2
In deze les zitten
41 slides
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tekstslides
en
1 video
.
Lesduur is:
45 min
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Welcome to lesson 1 of unit 18
Slide 1 - Tekstslide
What do we cover today?
* The SPECS from unit 18 - learning aim A
* What integrated marketing is
* How much we memorize slogans
* Looking ahead - guest speaker next week
* Possible start with your weekly assignment
Slide 2 - Tekstslide
Slide 3 - Tekstslide
Slide 4 - Tekstslide
What company is this slogan from?
Dat zeg ik!
Slide 5 - Tekstslide
Slide 6 - Tekstslide
What company is this slogan from?
Steeds verrassend, altijd voordelig
Slide 7 - Tekstslide
Slide 8 - Tekstslide
What company is this slogan from?
Een mooie gelegenheid om uit te gaan
Slide 9 - Tekstslide
Slide 10 - Tekstslide
What company is this slogan from?
Leuker kunnen we het niet maken, wel makkelijker
Slide 11 - Tekstslide
Slide 12 - Tekstslide
What company is this slogan from?
Een beetje van jezelf, een beetje van..
Slide 13 - Tekstslide
Slide 14 - Tekstslide
Let's go international!
Now do the following quiz with the person sitting next to you.
Slide 15 - Tekstslide
www.sporcle.com
Slide 16 - Link
Let's look at the specs
UNIT 18: CREATIVE PROMOTION
Slide 17 - Tekstslide
Slide 18 - Tekstslide
Slide 19 - Tekstslide
Slide 20 - Tekstslide
Slide 21 - Tekstslide
Slide 22 - Tekstslide
Slide 23 - Tekstslide
Slide 24 - Tekstslide
Slide 25 - Tekstslide
What is integrated marketing?
Watch this video please ..
Slide 26 - Tekstslide
Slide 27 - Video
The site we use...
https://www.yourbusinessroom.com/btec-business-unit-18-creative-promotion
Slide 28 - Tekstslide
www.yourbusinessroom.com
Slide 29 - Link
Our guest lecturer next week: R. Heetman
A dynamite in advertising!
Let's prepare for his visit! https://www.linkedin.com/in/roel-heetman/
Slide 30 - Tekstslide
Let's look at todays' assignment
In your team find 2 contrasting businesses that have excelled at a promotional campaign.
Why were they successful?
Find two contrasting businesses who are known for their disastrous promotional campaign.
Why were they unsuccessful?
Slide 31 - Tekstslide
Please open this doc, save it under your last name, first name, ass 1
Slide 32 - Tekstslide
Slide 33 - Tekstslide
Slide 34 - Tekstslide
How many communication channels can you think of?
Slide 35 - Tekstslide
Slide 36 - Tekstslide
Slide 37 - Tekstslide
Slide 38 - Tekstslide
Paid
: it's like renting a house. You only have it so long. When you stop paying the rent, then you have no equity.
Earned
: It's like tending your garden. You make it something that is shareable, people want to talk about it or be involved in it.
Owned
: It's like buying a house with a mortgage. The more you pay off, the more equity you have. It is a long-term view
Shared
: It's like having shared ownership in a property. It benefits both parties to do the right thing continuously
Slide 39 - Tekstslide
You need to find the right recipy
You have to find the healthy mix
Slide 40 - Tekstslide
Marketers always need to think about
What fits my budget
time
resources
But most importantly: my
target market
Slide 41 - Tekstslide
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