Deepfake

• Engels
• Middelbare school
• havo
• Leerjaar 5

Deepfake

Seeing is no longer believing

Introduction

Real or AI-generated?

You are going to watch 8 videos and decide whether these are real or AI-generated.

Fill in the table in your reader,
poll will follow later.

(teacher: do not select answer, click on OK)

www.finder.com

1. Dua Lipa

REAL

AI-generated

A      Real

2. Tom Cruise

REAL

AI-generated

AI-generated

3. Oprah Winfrey

REAL

AI-generated

AI-generated

4. Jeff Bezos

REAL

AI-generated

AI-generated

5. Kim Kardashian

REAL

AI-generated

Real

6. Elon Musk

REAL

AI-generated

      

    AI-generated

7. Rihanna

REAL

AI-generated

      REAL

8. Morgan Freeman

REAL

AI-generated

AI-generated

• How was your quiz score?
  
  
• How would you rate your ability at being able to spot them?

How do you compare in the deepfake quiz?

How do you compare in the deepfake quiz? 

• Only 3.7% of Brits were able to correctly identify all of the real and deepfake videos. 
• Just 57% of Brits were able to identify more than half of the videos correctly. 
• Less than a fifth of Brits (18%) were able to score more than 6 out of 8.
•  The average score was 4.8 out of 8 videos guessed correctly.
  

What is a deepfake video?

A deepfake video contains footage that has been created using artificial intelligence rather than actual film of a person. A person’s likeness is recreated convincingly in a deepfake using machine learning. This is where a computer will have been trained with hours of existing footage of that person.

What is a deepfake video?

Many deepfakes currently are clips of celebrities or politicians, but it is becoming harder to tell the difference between real and AI-generated videos. There are major concerns that this technology could lead people open to scams or help to spread false information. identifying the deepfake videos.

How to spot a deepfake

1. Do your own independent research

If you encounter any form of content which is encouraging you to part with your money, make sure you conduct your own investigation into the opportunity. A quick Google search could reveal whether the video is real or not. You should also check with a respected news source like BBC News to see whether there are reports backing up what the person has said, or reports of an AI scam involving them. Taking a few minutes to do some research could help to avoid losing your money.

How to spot a deepfake

2. Study the video in detail

Study the video in detail. There are a few key details to look out for in deepfake videos. For example, is their mouth moving completely in sync with their words? Does their voice match the exact tone and dialect of the actual person? You can also check for features such as the shadow movement of the person in the video to ensure that it matches. If anything looks suspicious, it’s best to assume it’s not real.

How to spot a deepfake

3. Listen carefully to what they’re saying

Although these deepfake videos look realistic, a lot of the time the content will have been written by AI technology, so listen carefully and try to decipher whether this really sounds like something a human would say.

What image manipulation apps or filters have you used or seen?

Face swap apps

Snapchat filters

Both

Image manipulation & personal ethics

What ethical choices do users make when they alter an image?

How do they decide:

• Whose images they can alter?
• How to share those images?
• Whether or not they may hurt someone's image and/or feelings?

Discuss: 

Why should governments, celebrities and/or everyday people worry about deepfakes?

Fill in the 3 column table (in your reader/hand-out) in groups of 3

Ethical use of digital film and images

In pairs, write a set of guidelines that you feel represent ethical use of digital images and film.
Be prepared to explain your guidelines

Questions to consider:

• Do different rules apply to politicians and celebrities, i.e. is it okay to doctor videos of them or to impersonate them?
• Who owns the rights to a video or image that gets posted on social media or YouTube?
• Who is responsible for taking fake or harmful deepfakes offline? 
  Should there be fines or other penalties?

Final reflection

• Write a headline that captures the most important aspect of deepfakes that we explored in class today.

• How does you headline differ from what you would have said about deepfakes yesterday?

Deepfake can also

be entertaining