Lesson 1 - Y9 Website Creation - HT6

• Computing
• Lower Secondary (Key Stage 3)

Royal Dutch Shell 

Apple

Nike

Tesla Motors

McDonald's

LaCoste Sportswear

Rolex Watches

Ferrari Motor Sports

LG Technologies

Starbucks Coffee

KO: Understand what a brand is in relation to companies and products

• Identify the components that make up a successful brand (typography, graphics, colour palette and layout & complexity).
• Design a brand for a set scenario
• Understand how visual identify design styles should reflect the type of business or organisation that it represents.

What is a brand?

What makes a good logo?

Logo Criteria

Make sure that your logo meets the below criteria:

Logos must:

• Be simple
  
• Cannot have copy pasted photos in them
  
• Not use more than 4 colours
  
• Memorable (can draw them from memory)
  
• Clear text that stands out
  
• Effective font
  
• Limited amount of text
  
• Use special effects reservedly to create impact
  

www.newark-sherwooddc.gov.uk

What POSITIVE words and colours come into your head when thinking about Vickers Water?

Create a logo for Vicar's Water

You now need to create a logo (use www.canva.com) for the new Vicar's Water website - remember to ensure that:

Logos must:

• Be simple
• Cannot have copy pasted photos in them
• Not use more than 4 colours
• Memorable (can draw them from memory)
• Clear text that stands out
• Effective font
• Limited amount of text
• Use special effects reservedly to create impact

www.canva.com

Peer Assessment

Look at your partner's logo

• Do you agree with their choice of colour? 
• Can your text be easily read? 
• Does it contrast against the other colours in your logo?
• No photos used in logo.
• Suitable graphics and font styles used.
• Is the design simple?
• Have they included any effects?
• Is there any effects / tools in Canva you could use to improve your logo?
• Will the logo look good on the website?
• Does it look professional?

Logo Save / Upload

Download your logo off Canva (Share > Download > PNG).

Upload your logo to Teams and save to your school folder.