Student LessonUp Light 4 in English 1.1 in 2021-22

• Engels
• HBO
• Studiejaar 1

English Year 1 Lesson 4

Thank you for uploading all of your 

- FINAL Article

- Press Release Proposals.  So, just filling in the 5 Ws + How

Lesson Objective

Students will strengthen their feedback giving skills, students will strengthen their feedback

receiving skills, and students will have

obtained all of the necessary information to

complete their press release accordingly.

Today

Grammar practice + quiz

Feedback on assignment 2, Press release proposal (5 Ws + How)

Insight in words (language) to use

Present Perfect (simple)

- to talk about situations that started in the past and the result is now

- we often use 'for' and 'since' and with the present perfect

- Other signal words often used with the present perfect:

ever, already, never, often, so far, now,  yet, recently

The manor house has stood on this spot for over two hundred years.

 (The house is still standing here.)

Unfinished/finished time periods

Present perfect: completed actions in the past, that may occur again

Orlando Bloomhas has won two Oscars.

(He is still alive and may win some more.)

Sean Connory won four Oscars during his life. 

(He is dead and can't win anymore.)

Present Perfect (simple)

The present perfect is used after superlatives and numbers:

the greatest, worst, first, second

It's the worst sports show I have ever seen and the first I have ever complained about!

Present Perfect (simple) vs Past Simple

Present perfect: Unfinished time

France has governed the island of Reunion since 1642.

(not finished)

Past simple: finished state/action

France governed the Ivory Coast from 1893 to 1960.

(reference to time in past)

Present Perfect Continuous (-ing) vs. Past Simple

Used for ongoing situations and actions.

I have been reading that book by Dan Brown - it is really exciting! 

(I am still reading it.)

I have read that book by Dan Brown if you want to borrow it. 

(I have finished the book.)

Present Perfect Continuous

Focus on the activity/action:

I have been doing my accounts all afternoon.

I have been walking since 10 o'clock this morning.

Grammar

Quiz on the tenses in LessonUp

Note: do not use contractions

Note:  Only use capital letters where needed. 

So, for instance, at the start of a new sentence.

Peer feedback - Press Release Proposal 

(the 5 Ws + How)

• Team up with someone who has done as much work as you
• Compare how you filled in assignment 2 
• Are there any differences that you do not understand? Ask someone else! (or your teacher)
• Can you pay your classmate a compliment?
• Can you give your classmate a tip (piece of advice)?
• Take 15 minutes.  

PEER REVIEW

Using the 7 questions from this checklist, you will give your peer feedback to one classmate.

Your time starts NOW.

Vocabulary

 Which words do you use in a press release? (1/2)

1. Avoid superlatives: words like “absolutely,” “outstanding,” “unique,” “amazing,” and so forth.

Press releases : the text should be informative and only contain important information. 

2. Avoid words that denote uncertainty or don’t bear any important information.

3. Use fewer words. Eliminate the words you can do without.

4. Use facts, no personal opinions.

Writing a press release is NOT a time to be creative and flowery with language.

Vocabulary

Which words do you use in a press release? (2/2)

5. Do not use the first person

 Present your story the way someone else would about your company/event.

6. Avoid cliché phrases

7. Avoid passive voice/ too many adverbs

8. Avoid professional jargon and terms

No jargon

Your message must be understood by the reader you target.

Be crystal clear and avoid creative, flowery language.

A press release is meant to inform, not to entertain.

The tone should be objective/neutral and not informal/overly exaggerated.

Special words and phrases that are used by particular groups of people, especially in their work:

Reader / Audience

Think about your audience and put yourself in their shoes. 

How does your news announcement make someone who might not be familiar with your brand think or feel?

Perspective

 Think of people you interact with in life. 

Do you like hanging out with people who talk about themselves all the time? 

The likelihood is you don’t. 

And neither will your audience. 

Avoid releases that take a constant first person, “I” perspective. 

www.newswire.com

PRESS RELEASE WRITING TIPS.

Outlines the fundamentals of writing a press release.

Requirements Press Release draft + final

1. Include cover page ON A SEPARATE SHEET.  So, add a page break before you start your press release.  See Teams environment Lesson 2 for cover page requirements.
2. Include TextAnalyzer - Full B1 level - tips in LessonUp, lesson 3.
3. You will write in the 3rd person, not in the 1st person.  Not in the I-form.
4. Upload your final documents in Word format only.  Not in a PDF.
5. Word count is 350 words (+/- 10%)
6. See deadlines in Teams environment.

Homework

• If necessary, revise assignment 2 based on today's feedback. 
• Write & upload your press release on Teams (assignment 3)
• See deadline on MS Teams
• Watch the web lecture about how to structure a press release  (next slide)
• Study unit 25 and do the progress test of MyGrammarLab

web.microsoftstream.com

Structure of a paragraph.  5 in your PR.

Good explanation.