G10 T1 Types of Consumer Markets & Competition 10G1 ABO

• Business Studies
• Secondary Education

Tuesday, 7th of October 2025

Consumer Markets and Competition

There are two ways to segment (divide) a market. Through __________________ and _______________ segmentation.

1. sellers, customers
2. industrial, consumer
3. demographic, geographic
4. -

geographic

demographic

1. demographic
2. geographic

1. demographic
2. geographic
3. -
4. -

1. demographic
2. geographic
3. -
4. -

Starter Activity:

1. negmentiotas 

This word means when businesses divide customers into group.

2. gtartge ramtek

This word means the group of customers who will buy the product.

What are the two types of segmentation?

1. demarcation and geologic
2. democratic and geomatic
3. demographic and geographic

Samsung researches the income of people who can afford their new phones. What segmentation is this an example of?

1. demographic
2. geographic

Arabica Coffee company does research to find out which gender, male or female like matcha latte more. What segmentation is this an example of?

1. demographic
2. geographic

A company is researching a special jacket for children in Russia to use in winter. What segmentation is this an example of?

1. demographic
2. geographic

Activity

Cheap price    

Expensive price 

Specific products  

Generic products

Many customers

A few customers

Write two examples of niche products and mass products.

What is today's main topic?

1. Business Profits
2. Competition
3. Gender Segmentation
4. -

Dh 950

Do they have the same target market? 

Are the product prices similar? 

Competition is when businesses sell ______ goods or services to the _____ ________ market.

1. similar, some, target
2. same, similar, consumer
3. similar, same, target
4. -

Are the companies KFC and Cheesecake Factory in competition? Why/why not?

1. yes
2. no

Why are some businesses in competition?

1. To get more customers to sell less products.
2. To get more customers and decrease market share.
3. To make more profit by selling more products and increase market share.
4. -

Competition means better quality of goods and fair prices.Who benefits from this?

1. businesses
2. customers

Competition can increase market share and profits. Who benefits from this?

1. businesses
2. customers

Competition means there are more choices of products in the market Who benefits from this?

1. businesses
2. customers