Teaching Business English: Advertising - ESL Lesson Plan
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Lesduur is: 50 minOnderdelen in deze les
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BUS1
ADVERTISING
Off2Class Lesson Plan
ESL Lesson Plan
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WHAT IS ADVERTISING?
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WHO LIKES NIKE?
WHO IS THE TARGET OF NIKE ADVERTISING?
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THE TARGET MARKET OF MANY NIKE ADS IS TYPICALLY YOUNG, ACTIVE PEOPLE
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WAYS TO REACH A TARGET MARKET
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ADVERTISING CHANNELS
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TODAY, A LOT OF ADVERTISING IS DONE ONLINE
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COST-PER-CLICK AND COST-PER-IMPRESSION ADVERTISING
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VIRAL ADVERTISING FOCUSES ON SPREADING INFORMATION
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WHAT ARE THE PROS AND CONS OF DIFFERENT ADVERTISING CHANNELS?
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HOW WOULD YOU ADVERTISE THE FOLLOWING PRODUCTS?
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CAN YOU GUESS THE MEANING OF THE FOLLOWING ADJECTIVES?
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A JINGLE IS A SHORT TUNE DESIGNED TO BE REMEMBERED EASILY FROM ADVERTISING
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WE ARE NOT ALWAYS AWARE THAT SOMEONE IS SELLING US A PRODUCT
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CAN YOU SPOT THE PRODUCT PLACEMENT IN THE IMAGES?
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MANY CELEBRITIES EARN MONEY FROM ENDORSING PRODUCTS OR SERVICES
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READ THE CONVERSTAION BETWEEN TWO PEOPLE AT AN ADVERTISING AGENCY
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NOW, ANSWER SOME QUESTIONS!
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MATCH THE WORD OR PHRASE WITH ITS DEFINITION
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SPAM IS A MESSAGE SENT VIA THE INTERNET TO A LARGE NUMBER OF PEOPLE
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WERE YOU EVER PERSUADED TO BUY SOMETHING DUE TO AN ADVERTISEMENT?
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IN YOUR OPINION. . .
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TEACHING BUSINESS ENGLISH: ADVERTISING
