Advertising Slogans

• Engels
• MBO
• Studiejaar 1

Tagline/Slogan/Catchphrase

• we can recognise famous slogans 
• we use English and our creativity to create our own slogan

Goals for today:

THINK DIFFERENT

Have it your way.

MAYBE SHE IS BORN WITH IT

...... gives you wings

The ultimate driving machine

https://create.kahoot.it/share/slogans/388b3618-288e-43bb-a2a3-90ea078ca855

Important for a good slogan?

WHAT TO KNOW ABOUT ADVERTISING SLOGANS

Advertising slogans are short and memorable phrases in marketing and advertising campaigns, they should attract attention to the product!

“The milk chocolate that melts in your mouth, not in your hand.”

“Have a break… Have a ....

 “It’s the real thing!” 

“Because I’m worth it” 

“Just do it.” 

“The milk chocolate that melts in your mouth, not in your hand.” (M&Ms, 1954)

“Have a break… Have a Kit Kat.” (Kit Kat by Nestle, 1957)

 “It’s the real thing!” (Coca Cola, 1969)

“Because I’m worth it” (L’Oreal, 1973)

“Just do it.” (Nike, 1987)

Slogan Tips

5 Rules

1. is 7 words or less
2. straightforward and simple
3. tells the consumer what the company does or has the name of the company in it.
4. is catchy (rythm)
5. carries a positive message

If possible, add some humour!

Slogan generator 

Slogan Thinking, Give it a Try

https://nalaiandco.com/collections/featured-products?page=2

https://www.buzzfeed.com/bekoconnell/funny-products-useful

For next class: Let's Hear it! 

• What is your product and what do you use it for?
• How is your slogan
• Why did you choose this slogan?
• Peer feedback
• Make a digital poster to show the class your product and its slogan.