start own company - 2026

• Bedrijfseconomie
• Middelbare school
• havo
• Leerjaar 3

Welcome!

Program

1. Starting up the project + planning
2. Create groups of 3 students
3. Short presentation about ideas and target groups

Starting up

Let's check what the project is about

Read the document together

Les 1 (19 february)	Explanation PO + create groups + brainstorm product Hand in product idea before class 2
Les 2 (5 March)	Product + target group defined Explanation market research Hand in market research before class 3
Les 3 (12 March)	Feedback on market survey + send out survey
Les 4 (26 March)	Proces survey results + work on report
Les 5 (2 April)	Proces survey results + work on report Deadline report 7 April

Starting up

Economics & english classes about Start own company

Product

You must choose a product, not a service. The product has to be a sustainable product. This means that the product is good for the planet and people.

Select something that:

• You personally find interesting;

• People might really want or need;

• Is realistic to research within the time you have.

Avoid unrealistic products (for example, selling fighter jets to government leaders) — that would make your research impossible.

Target group

Your target group is the group of people you expect will buy your product.

Big companies can spend a lot of time and money to study consumers; you cannot. Therefore, limit your scope and choose one clear group.

A target group consists of people with shared characteristics, such as:

• Primary school pupils

• Teenagers

• Car owners

• Parents with young children

Starting up

Create groups of 3 students

Starting up

Start brainstorming about possible a possible product and target group

Create a document in which you start working together

Product: clearly explain your product (materials, characteristics, etc.). Why is it a sustainable product?

Target group: explain your target group

After 30 minutes every group presents their possible product and target group

Before the next class you hand in a document in which you explain your group, product and target group and you hand it in via Moodle

Starting up

Found a product and target group?

Start working on the survey

How? Read the assignment and check what is needed 

What information do you want to get from your target group?

Presentations

Present your product (characteristics, materials, etc.)

Explain your target group

Deadline

Hand in a Word document with your product description and target group. Make sure to clearly describe your product (characteristics, materials, sustainability). 

Make sure to describe your target group as well. It has to be a target group that makes sense when linking it to your product.

Hand it in via Moodle