Year 3 P3 w7

• English
• MBO
• Studiejaar 2

Welcome to P3 - Week 7

Ms Maraschin

Objectives Period 3

- Have a business conversation;

- Give a business presentation (with PowerPoint); 

- Enter unprepared into conversation on familiar topics; 

- Give reasons and explanations for opinions, plans, and actions;

- Keep going comprehensively, even though pausing for grammatical and lexical planning. Initiate, maintain, and close face-to-face conversations regarding business situations.

Lesson objectives

By the end of this lesson I can...

- identify the Marketing Strategies in an oral conversation and explain them;

- explain the new vocabulary I learn from a text;

Marketing Strategies

Worksheet 1

A) Imagine you are launching a low-cost airline. What factors would affect how well your company does? Make a list and discuss your answers.

B) Read the text and see if the factors mentioned in the text match your list. 

Improve your vocabulary

Vocabulary 1: Find the word

Find words and expressions in the text that match the definitions below.

1. Companies (or people) who go bankrupt or lose money because of a particular situation are ______________________________ of that situation.

2. Companies that begin operating in a market where there are already established suppliers are ______________________________ to that market.

3. When a company has become big enough to function effectively, we can describe this as to ______________________________.

4. travel prices that are reduced for a fixed period of time _________________________

5. when a lot of people or things arrive at the same time ___________________________

6. When you have so many things to choose from that it’s hard to decide between them, you are ______________________________.

7. When something is ______________________________, it is giving the best possible revenue or profit in relation to the amount of money originally invested.

8. When no new companies can enter a market because there are too many competitors, the market has reached  ______________________________.

Vocabulary 2: Expressions for formal writing

Choose the correct equivalent expression to the one in the text: A or B.

1. ... there has been a significant growth in the European low-cost air travel market. [opening sentence]

A. The European low-cost air travel market has significantly extended.

B. The European low-cost air travel market has significantly expanded.

2. Moreover, it is an intensely competitive market ... [section 1, lines 8-9]

A. In addition, ...

B. More importantly, ...

3. ... this is not so for all departure and arrival locations. [section 3, lines 8-9]

A. This is not the case for ...

B. This is not the fact for …

4. There are other modes of travel … [section 4, line 1]

A. There are other means of travel

B. There are other ways of travel

5. In some countries ...; in others it is the opposite. [section 4, lines 2-4]

A. ... in others it is the contrary.

B. ... in others it is inversed.

6. … the degree of substitution ... [section 4, line 4]

A. how much substitution takes place

B. the kind of substitution that takes place

7. ... is highly dependent on ... [section 4, lines 4-5]

A. … highly depends on …

B. … greatly depends on …

8. It could be argued that ... [section 5, lines 1-2]

A. It is arguable whether ...

B. One possibility is that ...

Listening - Listen to this conversation between Tim (the intern) and Carla (the manager).

You are going to listen to a conversation about marketing strategy between Tim, a business studies student who is working as an intern in the marketing department of a large chocolate manufacturing company, and Carla, the marketing manager. 

What is competitive advantage?

How can companies make and keep their products competitive? Discuss with a partner and take notes.

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Take 2 minutes. Think abou this:

Can you...

- identify the Marketing Strategies in an oral conversation and explain them;

- explain and use the new vocabulary you learned from the text?