Getting Your Products Listed: A Guide for New Suppliers

Getting Your Products Listed: A Guide for New Suppliers

Learning Objectives

At the end of the lesson you will understand the importance of knowing your retail customers and their needs.
At the end of the lesson you will be able to articulate your product's value and how it stands out from competitors.
At the end of the lesson you will know how to prepare and present product samples effectively.
At the end of the lesson you will be able to create a sound sales and marketing plan.

What do you already know about getting your products listed with retailers?

Understanding Retailer Needs and Establishing Product Offering

Target appropriate retailers
Offer products that stand out in quality and value

In-depth Product Knowledge and Anticipating Retailer Questions

Have in-depth product knowledge
Be ready to answer retailer questions

Preparing and Presenting Product Samples to Retailers

Effective sample presentation is crucial
Be ready with product details and packaging

Creating a Comprehensive Sales and Marketing Plan

Define the target market
Understand the competition
Outline distribution and supply chain strategies

Definition List

Retail Customer: A business entity that purchases products to sell to end consumers.
Product Listing: The process of getting a product included in a retailer's offerings.
Sales and Marketing Plan: A strategic document outlining how a product will be promoted and sold.
Product Sample: A specimen of the product intended to showcase its features to potential buyers or retailers.

Write down 3 things you learned in this lesson.

Have students enter three things they learned in this lesson. With this they can indicate their own learning efficiency of this lesson.

Write down 2 things you want to know more about.

Here, students enter two things they would like to know more about. This not only increases involvement, but also gives them more ownership.

Ask 1 question about something you haven't quite understood yet.

The students indicate here (in question form) with which part of the material they still have difficulty. For the teacher, this not only provides insight into the extent to which the students understand/master the material, but also a good starting point for the next lesson.