4DA Engels Techniques in advertising - imperative

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• Secundair onderwijs

4DA Engels Techniques in advertising - imperative

Express your opinion about commercials. 

Go to your ebook / coursebook p 208. 

Watch the commercials, and decide which technique is used in which commercial. 

More than one possibility! 

Writing task. 

Write down a short paragraph about which commercial you liked best and least. 

Explain why you say this. Mention the techniques used. Compare the two commercials. 

4DA U4 Love it or hate it: 

Just do it! 

(imperatives)

What do you know about Alexa?

What is Echo Plus exactly?

Orders to Alexa?

Watch the following video's

Write down the positive and negative orders in your coursebook on page 210. 

Positive orders

Negative orders

Use in moderation. 

Get rid of cable and upgrade to Direct TV. 

Call 1800 Direct TV. 

Stop taking in stray animals. 

Don't wake up in a road side ditch. 

Don't judge too quickly. 

Don't attend your own funeral. 

         Fill in the grid p 210

Your parents bought a hightech cleaning robot. The robot will clean your room, but you need to give it instructions. Write 3 positive orders.

Your parents bought a hightech cleaning robot. The robot will clean your room, but you need to give it instructions. Write 3 negative orders.