4.3 American way of life

CH4 World after the War
4.3 The American way of life
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Slide 1: Tekstslide
GeschiedenisMiddelbare schoolhavo, vwoLeerjaar 3

In deze les zitten 29 slides, met interactieve quizzen, tekstslides en 9 videos.

time-iconLesduur is: 50 min

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CH4 World after the War
4.3 The American way of life

Slide 1 - Tekstslide

Slide 2 - Tekstslide

What was last lesson about?

Slide 3 - Open vraag

Name a positive and negative effect of capitalism

Slide 4 - Open vraag

Slide 5 - Video

American way of life
  • Consumer society
  • Freedom
  • Pop culture

Slide 6 - Tekstslide

Goals of the lesson
You can explain..
  • You can explain how Americans used their consumer society to gain influence in the world.
  • you can explain how American pop culture influenced Dutch society.

Slide 7 - Tekstslide

American dream

Slide 8 - Woordweb

The American dream
Before WWII -> end of crisis in the US
  • war industry
  • women and black Americans a job
After WOII -> welfare - american way of life
  • consumer society
  • baby boom
  • holidays, amusement parks, fast food, television -> commercial channels

Slide 9 - Tekstslide

The American dream didn't apply to everyone!

Slide 10 - Tekstslide

Influence of television

Slide 11 - Woordweb

The television
  • T.V. was a truly new medium in the 1950s.
  • In 1955, 2/3 of the Americans already had a television
  • Commercial channels with their hidden advertising further awakened consumption (Soaps)

Slide 12 - Tekstslide

Youth cultures
  • Young people got more money and free time -> youth culture
  • Distinguished by clothing, music, going out etc. !
  • music: rock 'n roll, Elvis Presley
  • Movie: Marilyn Monroe, James Dean

Slide 13 - Tekstslide

Slide 14 - Video

Young people started to develop their own taste and lifestyle. For example in the field of music, film, clothing and going out!

Slide 15 - Tekstslide

Youth: Pop Culture and Sex Symbols
Artists like Elvis Presley started a revolution in the way young people behaved. 

Moviestars like Marilyn Monroe were considered as Sex Symbols and adored by many men in the US and beyond.

Sadly both of them died young..

Slide 16 - Tekstslide

D-Day (6 June 1944)

Slide 17 - Tekstslide

  • After 1945, Western Europeans started using more and more American products.
  • American products and culture were massively disseminated through the market and the media
  • American products and culture were massively disseminated through the market and the media

Slide 18 - Tekstslide

Prosperous America

1941-1945: American soldiers introduced to Europe:

1. Pleasures such as chocolate, cigarettes, 

    chewing gum etc.

2. American music

 Because of American prosperity, consumption, exports and Marshall aid, Europe quickly came out of the post-war crisis and optimism arose!

Slide 19 - Tekstslide

Explain the Marshall plan

Slide 20 - Open vraag

The Marshall plan

Because of the Marshall aid the American way of life was spread all over Western Europe. 

The consequence was that the Netherlands became a consumer society as well.

And the youth started to rebel against their parents.

Slide 21 - Tekstslide

Slide 22 - Video

Slide 23 - Video

Slide 24 - Video

Slide 25 - Video

Slide 26 - Video

Slide 27 - Video

Slide 28 - Video

Slide 29 - Tekstslide