GRADE 11 TOPIC 2 - Copy

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• Business
• Secondary Education

“Spot the Retailer”

INSTRUCTIONS

• You will see 5 short trade scenarios.

• For each:

Choose Yes if it’s a retailer.

Choose No if it’s not.

• Type a short reason for your choice.

TIME- 5 MIN

SCENARIOS

1. Local supermarket selling vegetables, bread, and packaged goods directly to customers.

2. Electronics wholesaler selling TVs and laptops to multiple retail stores.

3. Clothing boutique selling branded fashion items to walk-in customers.

4. Farm selling wheat in bulk to a flour mill.

5. Mobile phone store selling handsets and accessories to consumers with after-sales service.

QLocal supermarket selling vegetables, bread, and packaged goods directly to customers.

1. Electronics wholesaler selling TVs and laptops to multiple retail stores.

2. Clothing boutique selling branded fashion items to walk-in customers.

3. Farm selling wheat in bulk to a flour mill.

4. Mobile phone store selling handsets and accessories to consumers with after-sales service.

LEARNING OBJECTIVES

SUCCESS CRITERIA

By the end of the lesson, students will be able to:

• identify and explain the key features and significance of retail trade.

• analyze the role of retailers in serving both wholesalers and consumers.

• evaluate which retailer service is most essential and justify why.

“Retail Detective”

INSTRUCTIONS

Each group will receive mystery descriptions of 3 different businesses.

For each business:

Decide if it is a retailer.

Identify two features of retail trade visible in the case.

Explain one reason why retail trade is important in this example.

TIME- 5 MIN

MYSTERY CASES

• Urban Electronics Hub – A city-based shop sells smartphones, tablets, and accessories from various brands directly to customers, also offering extended warranty services.

• FreshMart Corner – A neighbourhood store buys fruits and vegetables from the local wholesale market every morning, then sells them in small quantities to daily shoppers.

• TrendSet Fashion – A retail store located in a shopping mall sells branded clothes and footwear, changes its stock every two weeks, and runs seasonal sales for customers.

SUCCESS CRITERIA

By the end of the lesson, students will be able to:

• identify and explain the key features and significance of retail trade.

• analyze the role of retailers in serving both wholesalers and consumers.

• evaluate which retailer service is most essential and justify why.

GROUP DISCUSSION

“With today’s technology, retailers are no longer essential in the distribution chain.”

TIME- 5 MIN

SUCCESS CRITERIA

By the end of the lesson, students will be able to:

• identify and explain the key features and significance of retail trade.

• analyze the role of retailers in serving both wholesalers and consumers.

• evaluate which retailer service is most essential and justify why.

TRUE OR FALSE

• 1. E-commerce has had a significant impact on the retail trade industry, providing consumers with the option to shop online.

• 2. Customer loyalty programs are effective in fostering long-term relationships with customers and increasing repeat purchases.

• 3. Pricing strategies in retail trade are not solely based on the cost of production. Factors such as market demand, competition, and perceived value also influence pricing decisions.

• 4. Advertising is a key tool used in retail trade to create brand awareness and attract customers

• 5. Customer service has a significant impact on the success of retail trade businesses. Good customer service can enhance customer satisfaction, build loyalty, and lead to positive word-of-mouth.

• E-commerce has had a significant impact on the retail trade industry, providing consumers with the option to shop online.

Text

Text

A

Answer A

B

Answer B

C

Answer C

D

Answer D

ANSWERS

• 1. TRUE

• 2. TRUE

• 3. FALSE

• 4. TRUE

• 5. FALSE

I can introduce the fundamental features and significance of retail trade

LET’S TRY

YEN-

In this example: ‘A local bakery sells bread directly to customers,’ identify two features of retail trade and explain why each feature is important.

EURO –

Using these keywords — small quantities, variety, location — explain three features of retail trade in your own words.

DOLLAR-

Compare retailers and wholesalers in terms of the services they provide and their importance in the distribution process. Which one plays a greater role in connecting products to consumers, and why?

TIME-8 MIN

“Retailer Service Audit”

“Match each retailer service to the correct main beneficiary: Wholesaler or Consumer. Then decide — which service is the most critical and why?”

QUESTION:

Home delivery

Product variety

After-sales service

Storage of goods

Attractive product display

SUCCESS CRITERIA

By the end of the lesson, students will be able to:

• identify and explain the key features and significance of retail trade.

• analyze the role of retailers in serving both wholesalers and consumers.

• evaluate which retailer service is most essential and justify why.

HOME ASSIGNMENT

Mention the services rendered by retailers to the wholesalers

TIME- 2MIN

Thank you