Video editing lesson 1

• Computing
• Lower Secondary (Key Stage 3)

Video editing 1

Name 3 methods of advertising. E.g Tv Advert

Which is the most effective in your opinion?

Lesson objectives

Strengthening:  Identify the purpose of media creation.

Excelling:Evaluate how the style, music and pace can affect a product. 

Media purpose

There are a range of reasons pieces of media are created.

• Educate 
• inform/warn
• Entertain
  
• Influence
  

Educate

• Simple language 
• Easy to read
• Questions to challenge 

Entertain

This is the primary purpose of the majority of films produced

A large proportion of television is created to entertain, including drama, sport and comedy

To warn

To warn you of dangers and risks

• Consistent color scheme.
• Use of symbols to represent danger

Influence 

The objective of many adverts is to influence the behavior or choices of viewers or listeners

This could be to purchase, use of view the product. 

1. Educate
2. Warn
3. Entertain
4. Influence

1. Influcence
2. Warn
3. Educate
4. Entertain

1. Educate
2. Influence
3. Entertain
4. Warn

1. Educate
2. Influence
3. Entertain
4. Warn

Adverts 

There are many factors that influence how a video/trailer can be viewed by the audience. 

• Music choice
• Pacing of the video
• Clips you use
• Text 

Trailer review

We are going to review 3 TV adverts. 

We must consider:

1. Emotions you are meant to feel.
2. Is it memorable? 
3. What is the product being sold? 
4. Music/sound used in the advert. 

Trailer 1:
Enter your thoughts.

Specsavers advert

https://www.youtube.com/watch?v=w9J_q2OUzis

Trailer 2:
Enter your thoughts.

John lewis (adoption advert)

https://www.youtube.com/watch?v=1z0jfP2gCIs&list=RD1z0jfP2gCIs&start_radio=1

Trailer 3:
Enter your thoughts.

Haribo kids advert:

https://www.youtube.com/watch?v=qv64gSHZJl8

Effective trailers should

• Grab attention quickly
• Communicate a clear message
• Create emotional impact or memorability
• Encourage an action (Purchase, visit site, learn more)

Your advert (Group reading)

Have students read the brief, take turns

List 4 key requirements of your advert.

4 key requirements of your advert.

• Minimum 1 minute long
• Must include 1 key landmark from Nottingham
• Must include 1 key event from Nottingham
• Must include 1 famous face from Nottingham

Who is the company your working for?

1. Notts travel
2. Notts uncovered
3. Visit Nottingham
4. NottVentures

What is the minimum length of the advert?

1. 1 minute
2. 2 minutes
3. 30 seconds
4. 45 seconds

What is the max length?

1. 1 minute
2. 2 minutes
3. 30 seconds
4. 45 seconds

Which of these do you not need to include?

1. Landmarks
2. Nottingham events
3. Famous face
4. Restaurants