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Vocabulary in use- chapters 15 and 16
Vocabulary in use- chapters 15 and 16
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Hoger onderwijs
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Vocabulary in use- chapters 15 and 16
Slide 1 - Tekstslide
Whereas a product is ....., a service is .....
A
tangible-intangible
B
tangible-tangible
C
intangible-tangible
D
intangible-intangible
Slide 2 - Quizvraag
A ..... came to the office but I did not like his...
A
sales force- sales pitch
B
sales force- argument
C
salesperson-sales pitch
D
salesperson-argument
Slide 3 - Quizvraag
Define "service levels"
A
services in groups that are sold together
B
the sum of the value of the individual services in the bundle
C
differently priced levels of service at different quality levels
D
what the consumer actually receives
Slide 4 - Quizvraag
the flagship brand
A
a high-quality brand
B
the brand for which a business is best known
C
the best-selling brand in a particular market
D
a brand that is made exclusively for the retailer that sells it
Slide 5 - Quizvraag
Describe the difference between brand vision and brand promise
Slide 6 - Open vraag
Describe the difference between brand essence and brand image
Slide 7 - Open vraag
Give adjectives that can describe a brand's image
Slide 8 - Open vraag
Slide 9 - Tekstslide
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