Unit 8 Revision

• Economie & Ondernemen
• Middelbare school
• havo
• Leerjaar 3

Upload your homework for Unit 8

This lesson:

• Homework check
  
• Revise unit 8 
  
• Learn the key terms - Quizlet
  
• Graphic organiser

Purple pen of progress

What helps make a particular brand distinctive when compared to its competitors. Think along the lines of Pepsi and Cola, or Dominoes and New York Pizza.

What is this an example of?

1. Branding
2. Marketing
3. Brand loyalty
4. Customer sovereignty

Name the 3 advantages of marketing for an enterprise

Explain why greater knowledge of an enterprise can be of benefit to customers

Identify one reason why understanding customer needs is important

Which of the following is an example of primary market research

1. Using an article in a magazine
2. An interview
3. Researching the market on the internet
4. Using government publications

How can an enterprise check its customer satisfaction?

Explain why a small business might prefer using secondary market research to primary research

Primary or secondary research?

1. Primary
2. Secondary

Why might an enterprise want to retain customers?

Name a stage of dealing with a customer complaint

Independent learning time

• Read unit 8
• Learn the key terms for this chapter
• Create a summary/graphic organiser of this unit
• Next week SO - online