Getting to Grips with Marketing Strategies
Getting to Grips with Marketing Strategies
Items in this lesson
Getting to Grips with Marketing Strategies
What do you already know about marketing strategies?
Learning Objective
At the end of the lesson you will be able to describe key marketing strategies, identify a target market, set price points, and prepare persuasive pitches.
What is Marketing?
Marketing involves promoting and selling products or services, including market research and advertising.
Why Are Strategies Important?
Strategies help businesses reach the right people, increase sales, and stand out from competitors.
The 4 Ps of Marketing
Product, Price, Place, and Promotion form the foundation of successful marketing strategies.
Defining a Target Market
A target market is the specific group of people a business aims to serve.
Segmenting the Market
Lifestyle, interests, values, and attitudes.
Psychographics
Age, gender, income, occupation, and education.
Demographics
Understanding Price Points
Price points are the set prices at which a product or service is sold to attract different segments of customers.
Setting Your Price
Pricing strategies include cost-plus, value-based, and competitive pricing.
Creating Persuasive Pitches
A good sales pitch grabs attention and communicates the value of a product or service quickly and clearly.
Elements of a Great Pitch
Clear message, call to action, and a focus on benefits for the target market.
Promotion Channels
Social media, websites, email, influencers.
Digital
Traditional
Newspapers, TV, radio, flyers.
Analysing Competition
Check what similar businesses do, learn from their strategies, and find ways to be different.
Putting It All Together
Build your marketing plan using target market, price points, pitches, and chosen promotion channels.
Real World Example
Look at a successful company. How do they use marketing strategies to attract and keep customers?
Group Activity
In groups, pick a product and create a brief marketing plan using today's strategies.
Summary and Reflection
Review what you've learned about target markets, pricing, pitches, and promotion. Think: which strategy excites you most?
Write down 3 things you learned in this lesson.
Write down 2 things you want to know more about.
Ask 1 question about something you haven't quite understood yet.
