G10 T1 Types of Consumer Markets

• Business Studies
• Secondary Education

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lms.moe.gov.ae

What are the two main types of markets for consumers?

1. Mass and Niche
2. Malls and Minimarkets
3. Hypermarkets and Supermarkets
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Mass market products are bought by most consumers.

1. true
2. false
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Vegetables is an example of a product in the niche market.

1. true
2. false
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Products sold in the mass market are usually expensive.

1. true
2. false
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Niche markets sell to a few, specific customers.

1. true
2. false
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A Chanel bag, a Ferrari car and gluten-free pasta are examples of products in the mass market.

1. true
2. false
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Think of some product you would recommend for both mass and niche market. Write some examples here.