Exploring Overconsumption and Media Influence in English Curriculum

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Exploring Overconsumption and Media Influence in English Curriculum

Learning objective

Learning Objectives

At the end of the lesson you will be able to critically analyse the language used in social media advertisements. At the end of the lesson you will be able to reflect on personal consumption habits and consider sustainable behaviours.

What do you already know about advertising and consumer behaviour?

The Role of Advertising

Advertising shapes consumer desires. Social media amplifies these messages. Understanding the impact of language and imagery.

Critical Analysis of Language

Identifying language techniques in ads. Examining connotations and register. How language influences consumer behaviour.

Stylistic Techniques in Advertisements

Use of persuasive language. Imagery and symbolism in ads. Creating emotional connections with consumers.

Sustainable Consumption

Reflecting on personal consumption habits. Understanding the importance of sustainability. Promoting responsible consumer behaviours.

Creating Counter-Ads

Developing messages that challenge overconsumption. Using learned language techniques. Encouraging sustainable choices in advertising.

Conclusion and Reflection

Recap of key learnings. Discuss personal insights on advertising and consumption. Engage in a class discussion on sustainable practices.

Key Definitions

Connotation: The associated or secondary meaning of a word or expression in addition to its explicit or primary meaning. Register: The level of formality or informality in language used in a particular context or for a particular purpose.

Write down 3 things you learned in this lesson.

Write down 2 things you want to know more about.

Ask 1 question about something you haven't quite understood yet.