Understanding E-commerce and Digital Marketing: Theories and Principles

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Understanding E-commerce and Digital Marketing: Theories and Principles

Learning objective

Learning Objective

At the end of the lesson, you will understand key theories and principles of e-commerce and digital marketing.

What do you already know about e-commerce and digital marketing?

Introduction to E-commerce

E-commerce involves buying and selling goods or services using the internet.

History of E-commerce

E-commerce began in the 1960s with EDI and evolved with platforms like Amazon and eBay.

Types of E-commerce

Includes B2B, B2C, C2C, and C2B models.

Digital Marketing Overview

Digital marketing promotes products/services using digital channels.

SEO Principles

Search Engine Optimization improves website visibility on search engines.

Content Marketing

Creating valuable content to attract and engage a target audience.

Social Media Marketing

Using social media platforms to connect with the audience and build brand awareness.

Email Marketing

Sending targeted emails to communicate with potential or existing customers.

PPC Advertising

Pay-Per-Click involves advertising where advertisers pay each time an ad is clicked.

Affiliate Marketing

Partners earn a commission for marketing another company's products.

Analytics in Digital Marketing

Using data to measure and optimize marketing performance.

Mobile Marketing

Reaching customers through smartphones and tablets.

E-commerce Strategies

Developing plans to drive online business growth and sales.

Future of E-commerce and Digital Marketing

Trends include AI, personalization, and voice search.

Write down 3 things you learned in this lesson.

Write down 2 things you want to know more about.

Ask 1 question about something you haven't quite understood yet.