Lesson 3 Writing Advertisements

• Engels
• Middelbare school
• havo
• Leerjaar 5

Welcome

Advertisments

Today

• Language of advertisements
• Writing/creating an advertisement

What does the term
"advertising"
mean to you?

The Definition

Advertising = Influencing a person to “buy” a product, a service or an idea.

Advertisement = Something that promotes a product, by emotive or persuasive means. 

- adjectives

- puns

- alliteration

- assonance

- exaggeration

- repition

- rhetorical questions

- commands

- slogans

- catchy phrases

Language of Advertising

So... Grammar? :)

Remember adjectives? & how are they different from adverbs?

Take a minute, look it up online.

So... Grammar? :)

Adjectives: modify nouns

"a beautiful flower"

Adverbs: modify verbs

"dancing beautifully"

(psst, want to practice with adverbs and adjectives?)

Adjectives & How to Use Them

"Green great dragons"

Why does this sound weird?

What adjectives do you expect or remember from advertisements?

Suddenly

Now

Announcing

Introducing

Improvement

Amazing

Sensational

Remarkable

Revolutionary

Startling

Miracle

Magic

Offer

Quick

Easy

Wanted

Challenge

Compare

Bargain

Hurry

Poetic Devices?

Alliteration = using the same letter or sound in following words

Example: Sweet singing sirens

Assonance = using same sounding words, almost like rhyming

Example: Called, cold / crate, braid

You'll see this often in song lyrics, books or poems, but also ads!

- adjectives

- puns

- alliteration

- assonance

- exaggeration

- repition

- rhetorical questions

- commands

- slogans

- catchy phrases

Language of Advertising

Break Time!

5 minute break

What should an advertisement about slavery-free chocolate contain?

Headline - This is the key attention-getting message. “Got milk?” is a perfect headline. Or Wendy’s old, “Where’s the beef?”

Subhead - Some ad headlines need clarification, much like a book’s subtitle.

Body copy - The main section is where the product or service’s features and benefits are highlighted.

Image - Unless you’re advertising on the radio, including a product photo, or image illustrating a key benefit is critical.

Call-to-action - At the end of the ad you want to invite the consumer to take a step towards doing business with you, such as calling a toll-free number, visiting a website, texting a certain number, or pulling into the drive-thru window.

1. Headline - This is the key attention-getting message. 
2. Subhead - Some ad headlines need clarification, like a book’s subtitle.
   
3. Body copy - The main section is where the product or service’s features and benefits are highlighted.
   
4. Image - Including a product photo, or image illustrating a key benefit is critical.
   
5. Call-to-action - Invite the consumer to take a step towards doing business with you, such as visiting a website, or subscribing to your channel.

“Just do it” is a perfect headline. Or McDonald's old, “I'm lovin' it.”

Write an Advertisement

See exercise 12 (in book). You may work with your neighbour.

Write an advertisement for slavery-free chocolate.

Then, create the leaflet. Remember the elements of a good advert!

You don't have to use every technique, but try to use some.