Lesson 2 - Graphic Design

• Computing
• Lower Secondary (Key Stage 3)

Lesson 2 - Logos and Slogans

1. What are the four functions of a poster?
2. Explain the purpose of a client brief

Do Now Answer

1. What are the four functions of a poster?

• Advertising
  
• Education
  
• Warning
  
• Inform
  

2. Explain the purpose of a client brief.

The client brief, written by a client, explains what they want from a project to the people who will be working on it.

Learning Objectives

In this lesson, you will:

• Aspire: Identify why the use of a slogan is important to a brand.
• Conquer: Create a slogan for Sherwood pines.

Logos

Logos are symbols or small designs used to identify brands.

The brand name is often used with the logo or as the logo itself.

1. What products or services do you think they are for?

2. Why do you think this?

Logos

The logo designs are suggestive of:

1. A fast food/burger restaurant
   
2. A camping site
   
3. A car wash/valeting service
   

Logos

Typical features of logos include:

• A simple effective design
• The design needs to match the product or service
• It should also work in black and white
• It should be memorable

Logos

Typical features of logos include:

• A simple effective design
• The design needs to match the product or service
• It should also work in black and white
• It should be memorable

Logos - 3 main types

1. Wordmark – Just the name of the company
2. Graphic symbol – An image that represents the company
3. Combination mark – Using both the name of the company and the icon.
   

Slogans and straplines

• Brand slogans allow a company to communicate a short key statement about the brand.
  
• They also work as a key message where visuals aren’t possible, such as in a radio advertisement.

Slogan for Sherwood Pines

1. We are going to create three slogan options for Sherwood Pines.
2. Consider these keywords when creating your slogan:

• Nature
  
• Fun
  
• Fresh air
  
• Trails (Walking paths)
  
• Biking
  
• Camping
  
• Picnics
  
• Woods
  

3. Add these to your PowerPoint from last week.

https://powerpoint.cloud.microsoft/?wdOrigin=MARKETING.POWERPOINT.SIGNIN 

Extension - Slogan Research

1. Choose two of the companies below.

2. What is the companies slogan?

3. What is the slogan trying to represent about the company?