English 1.1 lesson 4

English Year 1 Lesson4
1 / 50
Slide 1: Tekstslide
EnglishHBOStudiejaar 1

In deze les zitten 50 slides, met interactieve quizzen, tekstslides en 1 video.

Onderdelen in deze les

English Year 1 Lesson4

Slide 1 - Tekstslide

- Feedback on assignment 2, Press release proposal
- Insight in words (vocabulary) to use
- Grammar  check homework / quiz

Slide 2 - Tekstslide

Self-evaluation/homework check present perfect vs present perfect continuous

Slide 3 - Tekstslide

Present Perfect (simple)
- to talk about situations that started in the past and the result is now
- we often use 'for' and 'since' and with the present perfect
- Other signal words often used with the present perfect:
ever, already, never, often, so far, now,  yet, recently
The manor house has stood on this spot for over two hundred years (it is still here)

Slide 4 - Tekstslide

unfinished time periods
present perfect: completed actions in the past, that may occur again
Orlando Bloom has won two Oscars.(He is still alive and may win some more)
Sean Connory won four Oscars during his life. (he is dead and can't win anymore)

Slide 5 - Tekstslide

present perfect (simple)
The present perfect is used after superlatives and numbers:
the greatest, worst, first, second
It's the worst sports show I have ever seen and the first I have ever complained about!

Slide 6 - Tekstslide

Present perfect (simple) vs past simple
past simple: finished state/action
France governed Ivory Coast from 1893 to 1960 (reference to time in past)
present perfect: Unfinished time
France has governed the island of Reunion since 1642 (not finished)

Slide 7 - Tekstslide

present perfect continuous
used for ongoing situations and actions
I have been reading that book by Dan Brown- it is really exciting! (I am still reading it)
I have read that book by Dan Brown if you want to borrow it (I have finished the book)

Slide 8 - Tekstslide

present perfect continuous
Focus on the activity/action:
I have been doing my accounts all afternoon

Slide 9 - Tekstslide

Quiz on the tenses
Note: do not use contractions
Only use capital letters where needed

Slide 10 - Tekstslide

So far, there .....(be) no bidders yet for the car I put up for sale.

Slide 11 - Open vraag

............(you+go) to Saint Tropez with your parents last summer?

Slide 12 - Open vraag

Did you know that King Henry VIII ......(marry) four times?

Slide 13 - Open vraag

.....(you + visit) your parents recently? I think I spot those lovely biscuits your father always bakes.

Slide 14 - Open vraag

What .....(you+do) all morning? Honestly, nothing seems to be finished.

Slide 15 - Open vraag

.....(We+ receive) over 20,000 entries for the competition so far.

Slide 16 - Open vraag

If these grammar questions did not go well, you have to revise chapters 23 &24!

Slide 17 - Tekstslide

peer feedback
  • Team up with someone who has done as much work as you
  • Compare how you filled in assignment 2
  • Are there any differences that you do not understand? Ask someone else! (or your teacher)
  • Can you pay your classmate a compliment?
  • Can you give your classmate a tip?

Slide 18 - Tekstslide

Vocabulary-Which words do you use in a press release?
1. Avoid superlatives: words like “absolutely,” “outstanding,” “unique,” “amazing,” and so forth.
Press releases : the text should be informative and only contain important information. 
2. Avoid words that denote uncertainty or don’t bear any important information.
3. Use fewer words. Eliminate the words you can do without.
4. Use facts, no personal opinions.
5. Do not use the first-person
 Present your story the way someone else would about your company or your event.

Slide 19 - Tekstslide

Vocabulary-Which words do you use in a press release?
6. Avoid cliche phrases
7. Avoid passive voice/ too many adverbs
8. Avoid professional jargon and terms

Slide 20 - Tekstslide

Do you understand this proverb?
Honesty is the best policy

Slide 21 - Tekstslide


  • You are a tour operator and wants to add an extra tour to your travel package for young families. Extra tour next to a trip to the zoo and a visit to the circus, will be a day at an amusement park.
  • You will announce this in a news item for two travel magazines.
  • You have read somewhere that a popular word in press releases is "eagerly anticipated" (graag deelnemen aan). You are going to use these words in your news item and say that your target group eagerly anticipates in this new idea
  • Do you think that it is appropriate to use these words for this bit of news?

Slide 22 - Tekstslide

Is "eagerly anticipated" an appropriate term for the extra tour for the family package?

Slide 23 - Poll

It is higly unlikely that any potential traveler was eagerly anticipating an extra tour. They may appreciate it, certainly, but remember: honesty is the best policy.
Do not claim things that are patently untrue.

Slide 24 - Tekstslide

Why should you only make claims in a press release that are true?
Journalists will not believe you, and will not appreciate your trying to fool them.
Your mother has taught you not to lie.

Slide 25 - Quizvraag

A better word
  • A reminder: adding an extra tour to travel package for young families. First: trip to the zoo + visit to the circus. Added: a day at an amusement park.
  • What would be good words to describe this bit of news?
  • Remember: it must be good enough to interest your prospective customers!

Slide 26 - Tekstslide

Your word(s) to desribe this news

Slide 27 - Woordweb

No correct answer
Note that there is no correct answer to the previous question. The 'best' word to use in a news item depends on:
- topic
- news medium
- target group
- style of the writer

Slide 28 - Tekstslide

Examples of words used in press releases. Which verbs are synonyms for "introduce"?
present, launch, unveil
launch, berth, fasten
make, present, loosen
present, give, offer

Slide 29 - Quizvraag

introduce, present, launch, unveil

useful vocabulary!

Slide 30 - Tekstslide

Internal jargon
Generally understood usage

Slide 31 - Sleepvraag

No jargon
Your message must be understood by the reader you target

Slide 32 - Tekstslide

How do you think you will come across if you use words to introduce a new product, like "taking over" and "dominating"?
it's a new product, so you claim too much
you will come across as very confident
I don't know, really

Slide 33 - Poll

End of the day, who do you write your press release for?
the journalists
your boss
the reader

Slide 34 - Quizvraag

Think about your audience and put yourself in their shoes. How does your news announcement make someone who might not be familiar with your brand think or feel?

Slide 35 - Tekstslide

 Think of people you interact with in life. Do you like hanging out with people who talk about themselves all the time? The likelihood is you don’t. And neither will your audience. 
Avoid releases that take a constant first person, “I” perspective. 

Slide 36 - Tekstslide

Your opinion on this headline
The Shenyang Hotel Achieves 98.22% Occupancy Rate in Less Than 12 Months because of Succesful Promotion Campaign. 

Slide 37 - Tekstslide

Your opinion?

Slide 38 - Poll

It was an example of a good press release headline
The headline incorporates figures that show why the news is significant and demonstrates why the brand is a leading name in the hotel industry.

Slide 39 - Tekstslide

What do you think of this one?
MacDonald's  Unveils The World’s First Plant-Based Burger  Made From Microalgae.

Slide 40 - Tekstslide

What is your opinion?

Slide 41 - Poll

Another good headline
The headline shows a clear news value – the use of  the words “world’s first” helps to capture the attention of the audience and so does the new concept of developing burgers from microalgae.
This press release, had more than 200,000 views and was reported by relevant media outlets.

Slide 42 - Tekstslide

From buzz word to killer word
For example: "revolutionary" 
Instead, explain WHY it may be revolutionary: for example: "cheaper/faster/stronger/more versatile...."

What a claim to make!

Slide 43 - Tekstslide

What do you think of the word "award winning"?
Not informative: it is better to say which award was won.
Share your successes, however minor!

Slide 44 - Quizvraag

What do you think of the word "dynamic"?
Not informative: explain WHY it is dynamic
Sounds hip and happening

Slide 45 - Quizvraag

Is it wise to offer "solutions"?
As in "the solution to your problem".
Yes, obviously: nobody likes problems
Only if you explain what problem you will solve

Slide 46 - Quizvraag

  • If necessary, revise assignment 2 based on today's feedback. 
  • Bring the draft of your press release (assignment 3) to class and put on teams
  • in Folder 5 (deadline 8 october)
  • Bekijk weblecture in Teams lesson 4
  • Study unit 25 of the book and do the progress test of MyGrammarLab 

Slide 47 - Tekstslide

Slide 48 - Video

Slide 49 - Link

Go to Socrative.com
Student login
Room number 540321CA

Slide 50 - Tekstslide