G10 Introduction of The Marketing Mix - Product - 10G3

• Business Studies
• Secondary Education

Tuesday, 2st of October 2025

What are the 4Ps of Marketing Mix?

1. P___________ ,  2. P___________  3. P____________  4. P______________

The marketing mix is a business tool that helps companies decide how to sell their products. 

A great product must have 5 characteristics. What are they?

Maitha Mohammed has an I.T business. She thought about what students need. She created an app to help students with homework and writing. There is no other app like this in the market. Why was Maitha's business successful?

1. It could change features.
2. It had a special design.
3. It was the first in the market.

This describes how the product looks.

1. aesthetics
2. function
3. cost

This describes how the product works.

1. aesthetics
2. function
3. cost-effectiveness

Cost-effectiveness means the product price should be very cheap.

1. true
2. false

The marketing mix is a business tool that helps companies decide how to sell their products. 

What are the 5 ways a business can have a USP?

Which dairy milk business uses the motto: "Made with love... locally"?

1. Al Rawabi Dairy
2. Al Ain Farms
3. Al Marai Dairy
4. -

Al Ain Farm's Motto

Which business uses this motto: "Think different"?

1. Samsung
2. Nokia
3. Apple
4. -

Apple's Motto

Why do businesses need to have a USP?

1. to stand out from similar products
2. to produce lots of unique products
3. to decrease customer loyalty