The Power of Language: Using Language Features in Advertising

The Power of Language: Using Language Features in Advertising
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Slide 1: Tekstslide

In deze les zitten 13 slides, met interactieve quizzen en tekstslides.

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The Power of Language: Using Language Features in Advertising

Slide 1 - Tekstslide

Deze slide heeft geen instructies

Learning Objective
At the end of the lesson, you will be able to identify and explain the use of language features such as statistics, rhetorical questions, alliteration, direct address, and first person in advertising, with real-life examples.

Slide 2 - Tekstslide

Deze slide heeft geen instructies

What do you already know about language features in advertising?

Slide 3 - Woordweb

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What are Language Features?
Language features are specific techniques used by writers and speakers to create particular effects in their writing or speeches.

Slide 4 - Tekstslide

Deze slide heeft geen instructies

Statistics in Advertising
Statistics are used in advertising to provide evidence and support claims, making the product or service appear reliable and trustworthy.

Slide 5 - Tekstslide

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Rhetorical Questions
Rhetorical questions are used to engage the audience and prompt them to think about the product or service being advertised.

Slide 6 - Tekstslide

Deze slide heeft geen instructies

Alliteration and Its Effect
Alliteration is the repetition of initial consonant sounds and is used in advertising to create a memorable and catchy slogan or brand name.

Slide 7 - Tekstslide

Deze slide heeft geen instructies

Direct Address in Advertising
Direct address involves speaking directly to the audience, creating a personal connection and influencing consumer behavior.

Slide 8 - Tekstslide

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First Person Perspective
The use of first person perspective in advertising allows the audience to relate to the experience or opinion being presented.

Slide 9 - Tekstslide

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Real-Life Examples
Explore real-life examples of advertisements that effectively utilize language features to influence consumer behavior and create memorable campaigns.

Slide 10 - Tekstslide

Deze slide heeft geen instructies

Write down 3 things you learned in this lesson.

Slide 11 - Open vraag

Have students enter three things they learned in this lesson. With this they can indicate their own learning efficiency of this lesson.
Write down 2 things you want to know more about.

Slide 12 - Open vraag

Here, students enter two things they would like to know more about. This not only increases involvement, but also gives them more ownership.
Ask 1 question about something you haven't quite understood yet.

Slide 13 - Open vraag

The students indicate here (in question form) with which part of the material they still have difficulty. For the teacher, this not only provides insight into the extent to which the students understand/master the material, but also a good starting point for the next lesson.