The importance of Product Knowledge

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The importance of Product Knowledge

English course Retail

Lesson

• Assignement Week 1: Returns in retail (teams)

• Importance of product knowledge

•  Products at your store

• What do you know?

• Read about Product Information

• What do you say?

Best sold product at your store?

What do you know about the best sold product (name, size, features, price etc.)

Why Product Knowledge Matters in Retail

Good product knowledge is very important in retail. Customers ask many questions before they buy something. If a shop assistant gives correct information, the customer feels confident and is more likely to buy the product. Product knowledge also helps to compare different products, explain benefits, and solve problems. When a customer trusts you, they are happy to return to the shop again.

Why is product knowledge important in retail?

How does good product knowledge make customers feel?

What can a shop assistant do if a customer cannot decide between two products?

Why might a customer return to the shop again?

Example of Product Information Use

A customer comes to buy a new phone. She is not sure which model to choose. The shop assistant explains that Phone A has a very good camera and long battery life, while Phone B is cheaper and lighter. The customer decides to buy Phone A because she loves taking photos. The shop assistant used product information to help the customer choose.

What problem did the customer have?

What information did the shop assistant give?

Why did the customer choose Phone A?

How did product knowledge help the shop assistant?

Shop conversation

In pairs, create a short conversation. 

One student is the customer, the other is the shop assistant.

The customer wants to buy a product (phone, shoes, laptop, jacket, etc.).

The shop assistant asks questions to find out what the customer needs.

The shop assistant gives product information (features and benefits).

The shop assistant tries to persuade the customer to buy.

Coursework-Reading

• Read the Text

• Underline and look up difficult words

• Answer the questions

• Hand-in in Teams 

• Deadline 17-09-2025