Het Communicatieproces

What does the communication process consist of?
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Slide 1: Woordweb
Marketing & CommunicatieMBOStudiejaar 1

In deze les zitten 22 slides, met interactieve quizzen, tekstslides en 1 video.

Onderdelen in deze les

What does the communication process consist of?

Slide 1 - Woordweb

Communication Cycle Model

Slide 2 - Tekstslide

Communication Process

The message is the information being transferred. 
The sender is the person who transmits the message. 
The recipient is the person who receives the message. 

Slide 3 - Tekstslide

What is communication?
Simple communication
Information transfer (message) between sender and receiver  through a medium aimed at a specific target. 

Slide 4 - Tekstslide

What is communication?
Extensive communication 
A process in which a sender passes on information (message) via a medium, with a specific purpose, to a receiver who precesses this information. 

Slide 5 - Tekstslide

Communication Cycle Model SMCR
What is the Communication Cycle?
The Communication Cycle model is a linear model of communication that provides a schematic representation of the relation between the sender, message, medium/ media, and recipient. It was developed by Claude Elwood Shannon and Warren Weaver. 

Slide 6 - Tekstslide

Communication Cycle Model SMCR
To understand the Communication Cycle model, it’s wise first to take a closer look at all components. 
First, there’s the sender. He has an expressive function. Through language and or body language, he expresses something and sends it to the recipient. It can be information, emotion, song, dance, and so on.

Slide 7 - Tekstslide

Communication Cycle Model SMCR
The thing he sends is a message. This message is intended for the recipient(s). How the recipient handles and interprets the message is called the appellative function. The message itself has to be carried by a medium, also called a channel.

Slide 8 - Tekstslide

Communication Cycle Model SMCR
The sender usually uses multiple media to get to the recipient. In addition to the voice for spoken words, the sender uses gestures, facial expressions, posture and intonation as media. He can also use supporting media, such as a PowerPoint presentation, flip chart, music or a slide show.

Slide 9 - Tekstslide

Communication Cycle Model SMCR
  • Sender: someone who wants to pass on a message
  • Message:  what do you want to convey (in words, images, sound, pictures)
  • Medium:  (TV, radio, website, app, social media, newspaper, magazine, advertisement, etc.)
  • Recipient:  someone who will receive the message 

Slide 10 - Tekstslide

Communication Cycle Model SMCR
  • Feedback:  The recipient can respond positively or negatively. It is called response.
  • Reply: de reactie van de zender op de feedback van de ontvanger. the reply of the sender depends on the feedback (response).  

Slide 11 - Tekstslide

Slide 12 - Tekstslide

Communication Cycle Model SMCR
When conventions aren’t clear to everyone, this can lead to noise, which can then eventually lead to misunderstandings and miscommunication.

Slide 13 - Tekstslide

What happen here?

Slide 14 - Tekstslide

There can be interference in the Communication Cycle that leads to misunderstandings. That kind of interference is called noise or static.
  • Disturbing noise in the background
  • Difficult incomprehensible language
  • Using too much technical jargon with non-professionals

Slide 15 - Tekstslide

Slide 16 - Video

Slide 17 - Tekstslide

What is a transmitter within the communication process?

Slide 18 - Open vraag

What does the communication process start with?

Slide 19 - Quizvraag

How many steps does the communication process consist of?

Slide 20 - Quizvraag

External noise is a disturbance of the communication process due to factors related to the communication process itself.

Slide 21 - Quizvraag

Slide 22 - Tekstslide