L2 - Wk 8 - Effective Communications in Business - 4510

• newEditor
• Engineering
• Higher Education (non-degree)

Why is good communication important?

Why is good communication important?

The ability to communicate well has always provided advantages to those who possess it

If you can Communicate effectively in speaking and writing, you have highly valued skill

Communication has a rich history, and it`s traditions can still be seen in modern day Communication concept

Internal Communication Video

Information operates as the circulatory system of an organisation, requiring distinct pathways to function correctly

Downward internal Communication

Employees get clear job direction, rules and regulations and express their new points on important controversial issues, products and strategy

When Employees receive appropriate downward Communication from Management, they can be better motivated and more efficient

As a response to increase Global competition, some companies are developing new management styles, which make input from employees an essential part of important decision effecting the company because they know that employees are an integral part of any Organisation

Successful Managers listen closely to opinions, Complains, problems and suggestions, from the lower staff

In an engineering organisation, what is meant by upward communication?

A

Messages from managers to staff

B

Messages from staff to managers

C

Messages between departments

D

Messages to customers

Which example best shows downward communication in a workshop or factory?

A

A technician reports a hazard

B

A team shares tools

C

A manager issues safety rules

D

A supplier sends a delivery note

Why is upward communication important in engineering organisations?

A

It increases machine speed

B

It reduces material cost

C

It helps managers get feedback

D

It replaces written plans

Drag and Drop

Horizonal Communication

Upward Movement

Downward Movement

Prepare for meetings

Perform job duties

Suggestions from lower staff

Get clear job direction

Problem solving feedback

Rules and Regulations

Which type of internal communication happens between people at the same level in an organisation?

A

Upwards

B

Horizontal

C

Downwards

D

External

Types and benefits of internal communication

Internal communication happens inside an organisation. It is very important in business because it can improve job satisfaction, increase productivity, and reduce absenteeism and staff turnover. There are three main types of internal communication: downward, upward and horizontal. In downward communication, employees receive clear information from management about rules, job directions and benefits. In upward communication, managers listen to staff opinions, complaints and suggestions. Effective horizontal communication helps colleagues solve problems, prepare for meetings and cooperate on important projects.

organisation

productivity

horizontal

benefits

suggestions

projects

customers

sales

vertical

punishments

arguments

External Communication Video

Communication Outbound

Deploying targeted channels and public broadcasts

Internal Empowerment

A strong reputation fuels job security, attracts better resources, and empowers the next wave of ideas.

Organisational Reputations

Improving the public image and solidifying trust.

Customer Response

Eliciting successful actions, feedback, and engagement from the market

What is the primary objective of external business communication?

A

To establish operational reporting lines between vice presidents and administrative staff

B

To enforce internal rules and safety sign requirements across work sites

C

To exchange ideas outside the organization to create a good reputation and improve public image

D

To decrease employee absenteeism and resolve internal department grievances

Complete the paragraph about external communication

When a company shares ideas, feelings and information with people outside the organisation, this is called external communication. It helps the business build a good reputation with customers and other organisations. Common methods include a formal letter, a proposal, a report, a telephone call and personal conversation. Public speeches, free informative pamphlets and annual reports can also improve the company’s image in the wider community.

outside

external communication

reputation

letter

image

internal

meeting

product

price

complaint

What are the Objectives of Communication….?

What are the Objectives of Communication….?

Examples of types of communication