G10 The Marketing Mix - Methods of Pricing

Monday, 23rd October 2023
1 / 28
next
Slide 1: Slide
Business StudiesSecondary Education

This lesson contains 28 slides, with interactive quizzes and text slides.

Items in this lesson

Monday, 23rd October 2023

Slide 1 - Slide

This item has no instructions

Slide 2 - Slide

This item has no instructions

Slide 3 - Slide

This item has no instructions

Slide 4 - Slide

This item has no instructions

Slide 5 - Slide

3,571 sparkling diamonds (totalling 38.55 carats), topaz, pearls, 18 karat gold 2479.26 grams and 5892.88 grams pure silver, SHUMUKH is the epitome of luxury.

finest natural ingredients sourced from the furthest corners of the globe, culminating in a scent that is as unforgettable as it is mesmerising with notes of amber, sandalwood, musk, rare pure Indian agarwood, pure Turkish rose, patchouli ylang-ylang and frankincense that are estimated to last on the skin for more than 12 hours.
Can you guess the price of this perfume?
A
18,000 AED
B
58,000 AED
C
1,800,000 AED
D
4,800,000 AED

Slide 6 - Quiz

This item has no instructions

Slide 7 - Slide

product shortages- demand
supply disruptions

the pandemic caused bottlenecks in shipping - disrupted supply chain

the flow of goods from one country to another

Slide 8 - Slide

This item has no instructions

Slide 9 - Link

This item has no instructions

Slide 10 - Slide

This item has no instructions

timer
2:00
Why did the price of products increase straight after the pandemic?

Slide 11 - Mind map

straight after the pandemic

Slide 12 - Slide

This item has no instructions

Slide 13 - Slide

guaranteed= for sure
doesn't think about demand or competitors

Slide 14 - Slide

2.5 is 50%
Formula: total cost ÷ output + mark-up = selling price
Maryam sells phone covers in Fujairah.
Total cost: 4,000 AED
Output: 800 units Mark-up:40%
What is the selling price for one phone cover?
A
7 AED
B
12 AED
C
20 AED
D
50 AED

Slide 15 - Quiz

This item has no instructions

Slide 16 - Slide


business goal is to stay in the market
water brands

increase price points once they are known

give me an example of a business with many competitors? 

can differentiate itself through marketing/ adverts


What is the SECOND step of competitive pricing?
A
compare prices of similar products
B
conduct market research
C
set a price that is similar or slightly lower
D
-

Slide 17 - Quiz

This item has no instructions

Slide 18 - Slide

If the price is too low it will lose it's value and brand image. 
What is a disadvantage of the price skimming method?
A
It may be difficult to make a profit.
B
Conducting market research.
C
Only some consumers can buy the products.

Slide 19 - Quiz

This item has no instructions

Slide 20 - Slide

advertise rolex - tennis tournaments 
Promotional pricing is used for a specific amount of time and is useful to gain new customers.
A
true
B
false
C
-
D
-

Slide 21 - Quiz

This item has no instructions

Slide 22 - Slide

55 million
Premium pricing are for luxury products such as LV and Rolex.
A
true
B
false
C
-
D
-

Slide 23 - Quiz

This item has no instructions

Match the pricing strategies to their meaning. 

Slide 24 - Slide

This item has no instructions

Slide 25 - Slide

This item has no instructions

Slide 26 - Link

This item has no instructions

I can...
1. Identify the methods of pricing
2. Recognize the advantages and disadvantages of each method.

😒🙁😐🙂😃

Slide 27 - Poll

This item has no instructions

Slide 28 - Slide

This item has no instructions