Inbound and Domestic Tourism - Week 1

• Tourism
• Foundation Degree

Inbound and Domestic Tourism 

Inbound and Domestic Tourism 

IDT Learning Outcomes 

1. Examine the factors influencing Ireland’s appeal to domestic tourists including transportation, facilities and access

 

2. Examine the factors influencing Ireland’s appeal to inbound tourists including transportation, cultural considerations, destination marketing and visa requirements

3. Outline environmental, social and economic impacts of tourism and explore strategies for more sustainable tourism management

4. Plan and present a themed tour route and itinerary for a group of inbound or domestic visitors on the island of Ireland

Assessment 

Coursework 1 - Tourism Development Strategy - 50% 

Due - Week 6 - 21st October 2025

Coursework 2a  - Group Vlog on tour route and itinerary - 50%

Due - Week 11 - 2nd December 2025

Coursework 2b - Individual Justification 

Due - Week 12 - 9th December 2025

Introduction to Tourism in Ireland

Test your knowledge.....

Major Cities

Dublin, Cork, Limerick, Galway, Kilkenny, Belfast, Derry/Londonderry

Seas

Irish Sea (east), Celtic Sea (south), Atlantic Ocean (west & north) 

Major Tourist Attractions

Cliffs of Moher, Giant’s Causeway, Ring of Kerry, Blarney Castle, Trinity College & Book of Kells, Connemara National Park, Skellig Michael, Rock of Cashel, Guinness Storehouse

What is so good about Belfast for tourists?

What is so good about Dublin for tourists?

Organisations involved in marketing and development 

Tourism Ireland - Marketing 

Fáilte Ireland - National Tourism Development Authority 

Tourism Northern Ireland - Development and marketing 

Discover Northern Ireland - Information for tourists 

Discover Ireland - Information for tourists 

Meet in Ireland - Incentive travel 

Coursework 1 

Report Title: A Tourism Development strategy for inbound and Domestic Tourism in Ireland - 2,000 words

In this task you will assume the role of a tourism consultant tasked with developing a comprehensive development strategy for Ireland.  

What does a Tourism Consultant for a Tourist Board do?

A tourism consultant for a tourist board works with a tourist board to develop strategy, conduct market research, create action plans, and manage tourism development to achieve sustainable and competitive growth for a destination. They provide expert, independent advice on things such as market research, visitor experience development, and sustainable tourism practices.

file

Draft Tourism Strategy 

Section 13 

Objectives 

Your strategy should address both inbound and domestic tourism to maximise economic and cultural benefit.

1. Conduct a situational analysis of the current state of Ireland’s tourism industry. Examine statistical data, trends and recent developments in both inbound and domestic tourism.

2. Identify and profile the key target markets for inbound and domestic tourism. Consider demographics, psychographics and travel preferences.

Develop a strategy that addresses the following;

3. Marketing and promotion – propose a strategy for promoting Ireland as a destination for inbound and domestic tourists

4. Infrastructure and Accessibility – suggest improvements in transportation, accommodation and tourist facilities

5. Cultural and Sustainable Tourism – recommend initiatives to promote cultural experiences and sustainable tourism practices

o Monitoring and Evaluation – propose key performance indictors (KPIs) to measure the success of your strategy as well as a plan for ongoing evaluation.

Situational Analysis 

 A situational analysis is a strategic process of examining a business's internal and external environment to identify its current standing.

Try to include:

PEST 

SWOT 

Statistical data 

Trends and recent developments 

Tourism NI - 360 performance 

www.tourismni.com

assets.tourismireland.com

Tourism Ireland SOAR 

Other sources to help you with research....

www.tourismireland.com

www.nisra.gov.uk

www.tourismni.com

www.linkedin.com

Time to work on your situational analysis

Set up structure - template to use

Are you happy with the requirements for IDT?

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